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MISSION EnduraCool Instant-Cooling Towel 3-Pack

Item Number:

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TSC Price: $49.97

EASY PAY™: 4 payments of $12.49

Shipping & Handling: $6.99

This item is currently sold out. Please check again at a later date.

For more information, please contact 1-888-2020-888.

Wet it, wring it, snap it, repeat!

The Mission EnduraCool™ Instant Cooling Towel is made from a proprietary performance fabric that instantly cools when soaked with water, wrung out, and then snapped in the air to activate the cooling properties. The high-performance, multi-yarn fiber absorbs moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.

Keeping cool is essential for your health, especially during the warmer months. These towels will deliver fast and sustained cooling effects in under a minute to help keep your body temperature in optimal range.

For a portable, reusable, and comfortable solution that's perfect for everyone in a hot environment—including heat sensitive adults, athletes, kids, pet—take advantage of this incredibly cool offer from The Shopping Channel today!

• Made with patented CoolCore™ technology that activates when wet and stays cool for up to 2 hours
• Recent testing reported, when wet, the towel surface temperature cools in approximately one minute to approximately 30 degrees below average body temperature
• Perfect to keep cool and protected from the sun during sports and activities, spectating at a game, gardening, home improvement projects, lawn care, and outdoor living
• Cools faster than any other sports towel on the market
• For best results, allow up to 1 1/2 minutes for towel to reach optimal temperature
• Wear around your shoulders, neck, head or other "hot zones" to help you feel cool    
• Easily reactivated by simply re-wetting the towel
• Unique fabric is chemical-free, and does not wash out like some cooling technologies
• You can also use it dry! When dry, the fabric acts as a super absorbent cloth to absorb sweat and wick moisture away from the skin.
• Each towel has Ultraviolet Protection Factor (UPF) 50 to provide sun protection when covering the skin
• Results may vary based on saturation level, temperature, climate and overall body temperature
• Washing/Care Instructions: Machine wash cold, with like colours. Do not iron. Do not bleach. No fabric softeners. Tumble dry low after washing. Line or air dry after each use
• Made in China


• Large Towel
• (2) Wrap Towels
• Manual

Ratings & Reviews


(average rating based on 55 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 55 customers

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Somewhat Useful Product

By Colette

from Medicine Hat, Alberta

I really like the concept of these cooling towels, and the fact that the wetness from the towel doesn't transfer onto the clothes that you are wearing. The issue I had with the towel is that it doesn't stay wet long enough. I sat outside on a hot day, and within an hour it was dry, even though I snapped it a couple of times. You need to have access to water in order to keep the towel moist enough to be of use if you want to be outside with it for any period of time. The initial cooling effect is helpful, but just doesn't last.


Cool Down


from Calgary, AB

Although previous reviewers have stated this product is useless...I disagree. It does cool right down after snapping it but my body heat manages to heat it up again pretty quickly. True it doesn't stay cool for too long but it sure is better than nothing.
I use mine at work and at home. When I'm doing housework in the heat...I use it as a cool headband.
I like the fact that any water will cool it down when snapped...doesn't have to be cold water. So my own water bottle will do the trick.
All in all...pretty innovative really.


Works great!

By Jay;s Grandma

from Alberta

I was amazed at how long the cloths stay cool.

Works great on hot flashes. Spent the entire day with my grandson at the fair and it really kept me cool on a very hot day.


Annoying & Dissappointing....

By Gail

from Deep River,Ontario

Unfortunately I had to return this item as it did not work any better than a cool, wet towel on my neck does. I have severe hot flashes and with this hot, humid summer weather I thought they would be an answer to my prayers. All this item managed to do however, was annoy everyone around me when I constantly need to "snap" them to reactivate.The towel did not stay cool long enough, not more than a couple of minutes. They need to improve on the dynamics of this item. Even though it was a showstopper it was still not worth the price....


Snap, Cooling, NOT

By JanBean

from Bathust NB

Silver Reviewer

This product is okay but does not stay cool for long. It keeps you wet more so than cool. Not all that cracks up to what they say. Big name represents this product does not make it work any better.


Not as Advertised!

By Miracle

from Lower Mainland, B.C.

It does not stay cool for long. Normally I would return such an item, however I do use it when working out at the gym. I think it is preferable to using a towel so I will keep it, however I cannot recommend the product. I wish TSC would test product themselves before selling something that is definitely not as Advertised!


They help a little ...

By Joan W

from Calgary

Gold Reviewer

I thought they would work much better than they did. They do help a little when I'm really hot, but definitely not what I hoped for.

I have debated as to whether or not to send them back, but they are better than nothing so I think I'll keep them.

I wouldn't buy again though.


Helps my Hot Flashes

By Arielle

from Montreal

Although they are not as cold as I expected, and one has to wet them continually, they do cool down my body when draped over my shoulders. They help with my hot flashes, and I wore mine recently while out during this heat wave of 38 humidex, it really kept me comfortable! We waited too long to put up our air conditioners, so I draped them around my cats, who were obviously more comfortable afterwards. The difference between them and a towel is that a towel drips water all over, and gets everything wet. These also are light-weight, will bring them on vacation. This is a great idea, tho there's room for improvement.


I does cool you!

By Joy

from Whitby

I bought this item as a Showstopper and I'm pretty pleased with it. It does get cool but I'm not sure It stays cool for as long as the presenters claimed. I have given one to my daughter and one to my son and I'm waiting for their opinions.
I think generally is a fair item that does get cooler when wet.

( 1 of 1 customers found this review helpful)


Very disappointed!!!!!



I was quite disappointed as I so wanted these to work for me. I am a cleaner and it gets very warm so I tried soaking a one of these & putting it around my neck and within mins. it was not cool and drying out. I suppose if you keep soaking it in cold water often than it may work better but so would any towel. This I cannot give a star to and I was away when they came so to much time has gone buy that I can't even send them back to get my money.

Displaying reviews 1-10

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