Like many beauty upstarts, Boscia's beginnings were inspired by a problem in need of a solution. In the case of Boscia's founder, Kenji Ikemori, his predicament hit close to home: it was his wife's complexion imperfections. After years of extensive research, Mr. Ikemori discovered that the use of preservatives in commercial skincare was causing adverse reactions on his wife's skin, in the form of blotchiness, breakouts, and redness.

His solution? In 1979, taking a holistic approach, Mr. Ikemori worked with a chemist to create the world's first preservative-free skincare. Created as part of his Fancl Corporation (now a $900 million Japanese cosmetic business), this innovative suite of products launched an entirely new category in beauty.

Boscia has long believed that stress, sun damage, lack of sleep, diet, exercise, and hormonal fluctuations all tell a story that comes to light on the skin. Therefore, they strive to help clear the picture and reduce the need for makeup to cover flaws. If the goal is healthy, eye-catching skin—the kind that's luminous, dewy, and naturally even-toned—then the conduit should be equally healthy skincare. Using a patent-pending combination of botanicals, Boscia's preservative-free formulas function with this healthy objective in mind. They have long-lasting antibacterial properties that rejuvenate chemically fatigued skin to bring back its natural glow, while combating aging in the most gentle, proactive way possible.

Among the many stars, Boscia features two unique ingredients in every product: organically-grown jojoba leaf, which acts as an antioxidant to help fight free radical damage caused by environmental factors such as pollution, radiation, and cigarette smoke; and willowherb, an anti-inflammatory which soothes and calms skin troubled by harsh chemicals, stress, and other icky irritants. The preservative-free products not only free your skin of chemical irritation, they also reverse the symptoms that preservatives have been known to trigger, like acne, redness, and inflammation.

Perhaps the most refreshing element of Boscia is that it delivers more beautiful skin that you can feel and see right now, along with healthier skin that will last a lifetime. After all, the idea is to preserve your skin—not your skincare.