Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. While doing graduate work at MIT in the 1950s, Dr. Bose decided to purchase a new stereo system. He was disappointed to find that speakers with impressive technical specifications failed to reproduce the realism of a live performance.
This led to extensive research in the fields of speaker design and psychoacoustics—the human perception of sound. Dr. Bose's findings resulted in significantly new design concepts that help deliver the emotional impact of live music.
Bose Corporation established itself by introducing the 901® Direct/Reflecting® speaker system in 1968. With this introduction, Bose achieved international acclaim by setting a new standard for lifelike sound reproduction.
The list of major technologies emerging from Bose continues to grow. Fourteen years of research led to the development of acoustic waveguide speaker technology, found in our award-winning Wave® radio, Wave® radio/CD and Acoustic Wave® music systems.
The introduction of Acoustimass® speaker technology reshaped conventional thinking about the relationship between speaker size and sound. Speakers small enough to fit in the palm of your hand produced sound quality previously thought impossible from small speakers.
For arenas and other large venue applications, Auditioner® audio demonstrator technology removes the historical guesswork from sound system design. It allows builders, architects and facility managers to hear precisely what a Bose® system will sound like in their building, before any equipment is installed, even if the building only exists as a blueprint.
The proprietary, integrated system design found in Bose Lifestyle® systems has set new standards for complete home audio solutions. They have been engineered to be the best-sounding, easiest-to-use music and home theater systems ever.
Today, you can hear Bose wherever quality sound is important. From the Olympic games to the Sistine Chapel. From NASA space shuttles to the Japan National Theatre. In the home and on the road, from large outdoor arenas to intimate neighborhood stores and restaurants, you can hear the realism of the most respected name in sound—Bose.