About Dyson

Lighter and more powerful than conventional vacuum motors, Dyson vacuums give you the ultimate in cleaning power. Designed for all floor types, Dyson bagless vacuums feature Root Cyclone™ Technology that won't lose suction power as you clean. For quality and reliability, look no further than Dyson.

A better way to vacuum
For 92 years everyone accepted that vacuum cleaners lost suction quickly, but James thought that was ridiculous - there had to be a better way.

"As engineers, we have to see beyond existing technology and ask 'is there a better way?' That's really what Dyson is all about – new thinking to solve everyday problems.

I invented Dyson cyclone technology in the same way. I knew there had to be an alternative to the old, clogged technology. Some 5,127 prototypes later, I had it."