About Sima K
She didn't know it, but Sima Khorsandi's summer job as a teenager would blossom into a 25-year career in the gemstone business. When Sima was 16, she worked as a gemstone company messenger. Within her first year she was promoted to the sales floor. After 3 years, she became sales manager. Sima continued to climb the corporate ladder – becoming a gemstone buyer while simultaneously earning her master's in computer science. Despite her technical degree, Sima couldn't resist working with gemstones. "Because I was in sales and I sold gemstones to all the big designers, I developed an intense interest in jewelry design." So Sima returned to school to take courses in design. Her signature design style was born during her travels in Europe and the Far East. "When I was in Sri-Lanka, I came across the most amazing genuine stone called white sapphire. The idea of replacing diamonds with this sparkling stone excited me," she says.