About Diamonelle

Diamonelle® is The Shopping Channel's exclusive brand of simulated diamond jewellery. Being our largest and most popular collection of jewellery, the Diamonelle line includes our original Diamonelle & Gold collection which features eye-catching styles in 14K gold; Sterling Diamonelle features affordable looks set in sterling silver; Diamonelle Gems includes rich designs incorporating various genuine gems; Diamonelle Evolution pairs glittering stones with sleek stainless steel in Euro-inspired creations; Pure Platinum Diamonelle includes the desirable precious metal; Palladium Diamonelle features the revolutionary sterling alloy.

Diamonelle stones are machine cut to the exact dimensions of genuine diamonds for a fire and brilliance that is superior to the real thing. Diamonelle has a higher level of dispersion (fire) than regular diamonds and corundum (sapphire and rubies), which have toughness ratings of excellent and good to excellent, respectively. While it can withstand everyday wear, it is not impervious to damage. However, no gemstone in the world is impervious to damage. After all, how would you cut a stone if it could not be damaged?

Diamonelle jewellery is made exactly like fine jewellery. Every step in the process, from the mountings to the skilled craftspeople assembling the pieces by hand, is the same. The Diamonelle line features a great deal of multiple-piece work that you wouldn't normally see in other lines of diamond simulants.

Diamonelle are the highest quality simulants in this category. They are virtually flawless and colourless. The shape, size and position of the facets are identical to that of genuine diamonds. Diamonelle looks so real that only a trained jewellery or gemologist can tell the difference.

The real difference lies in price. Since up to 98% of the price of fine jewellery is the cost of the diamond, Diamonelle pieces can range anywhere from 1/10 to 1/100th in price.