IT Cosmetics Vitality Cheek Flush Powder Blush Stain

Item Number:

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TSC Price: $24.00

Shipping & Handling: $6.99

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What it is:
The Vitality Cheek Anti-Aging Powder Blush Stain is it Cosmetics' first cheek stain infused into a powder. This hydrating, brightening, and anti-aging blush gives the perfect flush of colour to the cheeks that will last all day long.

Who is it for:

This great product is for anyone who wants a natural-looking and pretty flush of colour to their cheeks. It is also for those who want hydrating, brightening and anti-aging benefits for their skin.

What it does:

It Cosmetics Vitality Cheek Anti-Aging Powder Blush Stain takes the place of your powder blush, cheek stain, anti-oxidant defense and hydrating skin conditioner and combines them all in one fantastic component. It is infused with ingredients such as plum and cherry oils, hyaluronic acid, pomegranate, seaweed extract, grape seed, aloe, and jojoba oil, that all work together to help hydrate, condition, and nourish your skin. It also includes anti-aging anti-oxidants including Vitamin A,C,& E, acai, green & white tea to help protect the skin and ward off free-radicals. Plus the powder stain is talc-free, so it doesn't cling to fine lines and wrinkles.

What is included:

• It Cosmetics Vitality Cheek Flush Powder Blush Stain (Radiant in Rose: Rose; Pretty in Peony: Pink; Magical in Mauve: Plum)

Ratings & Reviews


(average rating based on 22 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



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  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 22 customers

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hard to apply

By Judy

from Kanata

Bronze Reviewer

I found this blush harder to apply than a regular blush. I don't think I would buy again for the above reason. Also it is expensive for what you get.

( 3 of 3 customers found this review helpful)


The pink blush shade is too intense

By Patricia

from British Columbia

All Star Reviewer

The It Cosmetics pink shade of the powder blush is too intense, the color payoff is too much, and the color is hard to get right as too much goes on and it's hard to fix. I ended up giving this blush away as it didn't work for me but maybe it will work for someone else. My skin tone is light/medium.

( 3 of 3 customers found this review helpful)


good coverage, lasting colour

By norma

from Sidney, BC

I have two different colours in this blush and do like them - although one of them is very pink and I have to be very careful to use an extremely light touch when applying. A little goes a long way and it lasts from morning until night. I find that if I apply a little too much, I have to pretty much wash my face and start all over again - so use a very light application, wait a minute or two, then check the colour to see if you need more!

( 2 of 2 customers found this review helpful)


No need for touch ups!

By Marianne

from Sydney, Nova Scotia

All Star Reviewer

I love this blush once I got used to applying it....a little goes a long way and you need a light touch but it lasts all day with no need for touch ups! Great for busy on the go gals!

( 2 of 2 customers found this review helpful)


An all day blush!!!

By Marnie


Top 10 Reviewer

This blush lasts all day- the color is quite saturated so only pick up a little with the It blush brush and do as Jamie says--gently, gently does it and you have an all day blush!!!
The variety of colors in this line is so good too!
I have not gone wrong with any of the It products !!!

( 3 of 3 customers found this review helpful)





Silver Reviewer

I don't know about these plums and pinks but I can say I'm a girl who wears corals usually in blush and eyeshadows and I got the 'pretty in peony' in a showstopper and I loveeeeee it! The colour is gorgeous and I think can work with many skin tones. Gives a lovely glow and not clownish at all. If you know how to apply blush there should be no problem. As we all know, if you smear the brush in it then it will go darker.

( 8 of 8 customers found this review helpful)


A Light Hand A Must

By Karen

from Toronto

Silver Reviewer

I feel so sorry for the ladies that had a hard time with the stain. It's very true you need a light hand, it's not like regular blushes! THANK GOODNESS!!! This lasts all day, even on my menopausal skin. If I may offer a suggestion, dip your brush lightly into stain then dab the top of your hand a few times, then apply to cheeks. My daughter uses this techinque, she also has a heavy hand, and it looks wonderful.. PS Don't forget to wash your hands.LOL. Good luck ladies you'll love it.

( 1 of 1 customers found this review helpful)


A dark blush

By Karen

from Saskatoon

It did stain. Use a light hand in applying. I'm a medium complexion and found it too purple to look natural. But it would be great to use for fake bruises for Halloween.

( 7 of 8 customers found this review helpful)


It Cosmetics Vitality Cheek Flush Powder

By the Antiquer

from Brampton, Ontario

I had the same problem as everybody else. It is very difficult to spread this product once you apply it to your cheek. As a result the colour is intensified in just one area and gives a clownish appearance. I am a big "IT Cosmetic" fan and generally love their products but after several attempts without success I have just given up using this product.

( 8 of 8 customers found this review helpful)


TOO Pink!

By Moy

from Creighton SK

I ordered this in "Pink" and what I got was Bubble Gum Pink.
Had the product been more "rose like" in colour, I would probably have liked it better.
I agree with the "Clown" analogy, it is way too Pinky to appear natural.
I had a difficult time determining which colour to choose, given the display on the TSC web site and even watching the show, didn't really give me a "true" idea of what the colour would look like.
Even just a dab appears very pink on my cheeks.
I would not recommend this product, it needs to have more natural looking colours.

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