IT Cosmetics Waterproof Mascara

Item No:

430-245
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Our Price: $29.00

Shipping and Handling: $6.96

Enter Quantity: In Stock
This mascara from IT Cosmetics features a new HD brush that helps give you length and separation to die for. The proprietary protein and amino acid complex helps repair damaged lashes and promote growth, while the exclusive formula contains lash conditioning & strengthening panthenol to help keep lashes healthy,thick and protected. This mascara also contains collagen to help plump each lash. Waterproof, smudge proof, non-comedogenic and hypo-allergenic. Suitable for sensitive eyes.

Includes:
• Eyes Of Seduction Waterproof Lash Building & Strengthening Mascara (0.34oz/9.6g)
How Do I Use It?
Apply 2-3 coats of mascara to help lengthen and thicken lashes.
Ingredients:
Aqua , Pentaerythrityl Tetrastearate , Bees Wax , Polyvinyl Alcohol , Glyceryl Stearate , Oleic Acid, Polybutene , Copernicia Cerifera(Carnauba)Wax , Ceresin Wax , Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Isobutylparaben, Propylparaben , Sorbitan Sesquioleate , Triethanolamine , Propylene Glycol , Methylparaben, Fragrance, Propylparaben , Collagen, hydrolyzed soy protein, vitamins A, B5, C, E and F, Hydrolyzed Wheat Protein Wheat Amino Acids, Panthenol, May Contain: Black Iron Oxide and Brown Iron Oxide.
IT Cosmetics™ works with leading plastic surgeons to infuse cutting edge medical grade anti-aging technology into truly innovative, high performance color cosmetics. A favorite line of both celebrities and beauty editors, IT Cosmetics has several award-winning products and has been featured in more than 200+ leading magazines and television spots in 2010-11 alone. Even more exciting, IT has partnered with the American Cancer Society’s Look Good, Feel Better program, and LGFB Canada, and for every Brow Power™ pencil sold, one is donated to LGFB to help women face the effects of Cancer with confidence. IT Cosmetics™ brings true beauty problem-solving products to make the lives of everyday women that much more confident and beautiful!

Ratings & Reviews

 
3.8

(average rating based on 13 reviews)

Ratings Distribution

  • 5 Stars

     

    (7)

  • 4 Stars

     

    (3)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (3)

77%

of respondents would recommend this to a friend.

Reviewed by 13 customers

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Displaying reviews 1-10

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( 1 of 1 customers found this review helpful)

 
4.0

Great Mascara

By Bev

from Ontario

I love the IT products I have tried.

I am 57 years old and love the way this mascara makes my eyes look. It brings out my eyes, not my wrinkles. It doesn't clump and comes off easy with make up remover. Really worked great for me!!

 
5.0

BEST EVER MASCARA!

By LINDA

from ANNAPOLIS VALLEY, HAMPTON, NOVA SCOTIA,

AS A WOMAN IN HER LATE 60's I HAVE TRIED A FEW MASCARAS IN MY DAY AND PRETTY MUCH GAVE UP...I love this wonderful product because I can wear it on a daily basis now and have my eyes stand out again. In the past my eyes would itch or lose lashes when I cleansed my face BUT "IT" MASCARA is easy to apply, feels nurturing to my lashes, stays where it should, and easy to remove! This gets a 5 star rating from me...thank you Jamie! LINDA WALTON WATERS, HAMPTON NOVA SCOTIA

( 2 of 3 customers found this review helpful)

 
1.0

Would not buy this product again!

By li

from Canada,QC,MONTREAL

Site Member

IT Cosmetics has some wonderful products, however,
this is the worst mascara I've ever tried.
Other than it's nice packaging, it smudges and takes forever to apply in order to see the slightest difference. It is weak and does not adhere to lashes without much time and effort.

Unfortunately, their claims made to this mascara do not apply.

( 2 of 2 customers found this review helpful)

 
5.0

Works like nothing else I've tried

By CATHY

from Canada,BC,NEW WESTMINSTER

Site Member

I've tried volumizing/lengthening/curling mascaras, and have just learned to accept that it's all hype with no substance. Imagine my shock when I tried this mascara out and saw a HUGE difference in the volume and length of my lashes! I'm very impressed.

( 3 of 5 customers found this review helpful)

 
1.0

disappointing

By JANICE

from Hamilton Ontario

Bronze Reviewer

this mascara is not really waterproof or tearproof. It also stings if your eyes water. It also smudges under my eye and leaves black smudges after some wear.

( 2 of 2 customers found this review helpful)

 
5.0

Doesn't clump - Looks great!

By JD

from Canada,ON,TORONTO

Helpful Reviewer

Most mascara's clump and make your eyelashes feel stiff and unnatural. This mascara actually makes your eyelashes smooth and soft. Love it!! Would totally recommend this to my friends and family!

( 4 of 4 customers found this review helpful)

 
4.0

NICE!

By Kimi

from Canada,ON,TORONTO

Site Member

Mascara is a must for me...and I am always looking for new ones. This will be in my make-up bag for a long time, no more looking!

( 3 of 3 customers found this review helpful)

 
5.0

My Favourite

By LORI

from Canada,ON,MISSISSAUGA

Helpful Reviewer

This is my favourite mascara, doesn't clump, just great stuff - you won't be disappointed

( 2 of 2 customers found this review helpful)

 
5.0

Hate buying mascara

By kozy

from Canada,ON,MISSISSAUGA

Helpful Reviewer

I never have a good time buying waterproof mascara, this one is great, love the way it goes on. Makes my lashes look great

( 4 of 4 customers found this review helpful)

 
5.0

Don't like buying Mascara

By kozy

from Canada,ON,MISSISSAUGA

Helpful Reviewer

Never have a good time buying waterproof Mascara. This one is great, goes on so easy and makes my lashes look great.

Displaying reviews 1-10

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