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It Cosmetics 5-In 1 Volumizing Mascara

Item Number:

434-062
Pre-recorded videos contain pricing or promotional offers that may have expired. Please note, audio may not be available with all videos.

TSC Price: $24.00

EASY PAY™: 6 payments of $4.00

Shipping & Handling: $6.99

This item is currently sold out. Please check again at a later date.

For more information, please contact 1-888-2020-888.

What it is:
It Cosmetics Hello Lashes Natural 5-in-1 Treatment Mascara helps increase the volume of your lashes.

Who is it for:

This great product is for anyone who wants to fall in love with their lashes again! And for those who want thicker, longer, and fuller-looking lashes.

What it does:

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara helps to increase both the volume and length of your lashes, and is packed with lash-loving ingredients and a cutting-edge lash enhancing serum. It's simple to use and replaces five of your eyelash products including, your volumizing mascara, your conditioning and hydrating lash primer, your lash enhancing serum, your lash tint and your lash comb and curler. This mascara offers the blackest of black colour that lasts all day and never flakes. The triple brush helps to lengthen, curl and separate while the lash ball detailer kit is designed to help reach every last inner and outer corner of your lashes.

What it is formulated WITHOUT:
This product is paraben and sulfate-free.

What is included:

• It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara

Ratings & Reviews

 
4.1

(average rating based on 40 reviews)

Ratings Distribution

  • 5 Stars

     

    (20)

  • 4 Stars

     

    (12)

  • 3 Stars

     

    (2)

  • 2 Stars

     

    (3)

  • 1 Stars

     

    (3)

79%

of respondents would recommend this to a friend.

Reviewed by 40 customers

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Displaying reviews 1-10

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5.0

At Last!

By Happy Lashes

from Ottawa

I have been looking for the perfect mascara for years, and I mean years! I've tried cheap, expensive, big brush, little brush and have always been disappointed. Well finally - this is the best mascara and I won't be changing! The texture is smooth and silky, the brush is the perfect size and the little brush separates and lengthens my lashes with ease. I am thrilled - thank you Jamie!

 
4.0

NEW "IT" USER

By JL

from Southern On area

Bronze Reviewer

I LOVE the grip on the handle as it's easy to open, LOVE the richness of the mascara, LOVE that the end does get the smaller lashes and makes them thicker BUT wish that it was waterproof and in different colors like brown and navy.

 
4.0

Just rec'd; going to see how it holds up

By Ciddy

from British Columbia

Bronze Reviewer

I just received the Hello Lashes today and HAD to try and see if I could mimic the looks on tv as they are very impressive. To be honest, I was prepared to hate it because of the comb wand rather than my usual "teddy-bear" brushes I love. But it really does allow you to get very close to the lash line. I put on a full coat and am now going to go about my usual daily cleaning, etc. and see how it holds up. My pet peave: mascaras that flake! So, we'll see how it holds up. Then I will do another review.

 
2.0

disappointed with this one!

By BRENDA

from DARTMOUTH

Silver Reviewer

I tried the mascara - not for me. I gave one to my niece and she wasn't keen on it either, not what we were expecting. I love, love IT cosmetics, but this one I will pass on, may be for some but not us. It looks great on tv, but didn't find the same results and didn't last like the one I am using.

( 1 of 1 customers found this review helpful)

 
3.0

Not for me, but I wonder why

By Melly

from Barrie, Ontario

Silver Reviewer

I purchased a year ago and returned because it did nothing much for my average lashes. When I saw all the good reviews and watched another demo I figured I must have done something wrong in application and decided to give it another try, but once again, it doesn't do for me what I see it do on TV. I hate to return it because I believe the product is healthy for my lashes, but I also want more lengthening/thickening and so I'm returning again. I'm glad others like it and wonder why it works so well for them but not for me. I do like other IT products.

( 1 of 1 customers found this review helpful)

 
5.0

Amazing, Awesome!!

By Happy Lashes

from Calgary, Alberta

Bronze Reviewer

After 50 years of searching for an outstanding macara, I have finally found it. I have light fine eyelases, using this wonderful mascara I now have full, long lashes. Please keep this product coming. Thank you IT

( 1 of 1 customers found this review helpful)

 
4.0

Great Mascara.

By B.

from British Columbia

Gold Reviewer

I like the mascara very much. It is easy to put in on, lashes look great.
Jamie, could you make this mascara in dark blue or navy, please. There are many of us with blue eyes, who look much better in dark blue or navy than in black or brown. I have tried the dark blue and navy from different companies and just looks much better. I love your mascara, I used the black, but everybody who sees me in dark blue says that this is for me. And I see that too.

( 2 of 2 customers found this review helpful)

 
4.0

I love my new mascara!

By Pilaf

from Ontario

I love my new mascara. The promotion was sold out the same day I was not able to got the three pack. The only thing is that the little lash ball detailer kit fall down a few days after I begin to put some mascara with my new one that I bought at regular price. The rest of the mascara is OK.

( 1 of 1 customers found this review helpful)

 
5.0

FABULOUS

By Linda

from Montreal, Quebec

I LOVE THIS PRODUCT, MY NEW FAVORITE. I have very sensitive eyes and this mascara is amazing, goes on well, does not cake and elongates the lashes so that they stay like this all day. It took a while to get used to the brush but once mastered it works as it is meant to

( 1 of 1 customers found this review helpful)

 
4.0

Wish it was waterproof.

By DB

from Montreal, Quebec

Silver Reviewer

Love the product , but wish it was waterproof, still like .....but not waterproof .

Displaying reviews 1-10

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