It Cosmetics 5-In 1 Volumizing Mascara

Item Number:

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TSC Price: $24.00

Shipping & Handling: $6.99

Enter Quantity: In Stock
What it is:
It Cosmetics Hello Lashes Natural 5-in-1 Treatment Mascara helps increase the volume of your lashes.

Who is it for:

This great product is for anyone who wants to fall in love with their lashes again! And for those who want thicker, longer, and fuller-looking lashes.

What it does:

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara helps to increase both the volume and length of your lashes, and is packed with lash-loving ingredients and a cutting-edge lash enhancing serum. It's simple to use and replaces five of your eyelash products including, your volumizing mascara, your conditioning and hydrating lash primer, your lash enhancing serum, your lash tint and your lash comb and curler. This mascara offers the blackest of black colour that lasts all day and never flakes. The triple brush helps to lengthen, curl and separate while the lash ball detailer kit is designed to help reach every last inner and outer corner of your lashes.

What it is formulated WITHOUT:
This product is paraben and sulfate-free.

What is included:

• It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara

Ratings & Reviews


(average rating based on 34 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



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  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 34 customers

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Great Mascara.

By B.

from British Columbia

Gold Reviewer

I like the mascara very much. It is easy to put in on, lashes look great.
Jamie, could you make this mascara in dark blue or navy, please. There are many of us with blue eyes, who look much better in dark blue or navy than in black or brown. I have tried the dark blue and navy from different companies and just looks much better. I love your mascara, I used the black, but everybody who sees me in dark blue says that this is for me. And I see that too.


I love my new mascara!

By Pilaf

from Ontario

I love my new mascara. The promotion was sold out the same day I was not able to got the three pack. The only thing is that the little lash ball detailer kit fall down a few days after I begin to put some mascara with my new one that I bought at regular price. The rest of the mascara is OK.



By Linda

from Montreal, Quebec

I LOVE THIS PRODUCT, MY NEW FAVORITE. I have very sensitive eyes and this mascara is amazing, goes on well, does not cake and elongates the lashes so that they stay like this all day. It took a while to get used to the brush but once mastered it works as it is meant to


Wish it was waterproof.


from Montreal, Quebec

Silver Reviewer

Love the product , but wish it was waterproof, still like .....but not waterproof .


For me, the jury is still out

By S

from Ottawa

I picked this up when It Cosmetics was last in town and some of the hosts raved about how good it was. I've been using an international brand for many years now and love it. I always apply two coats.

So, I've been using this mascara now for 2 weeks and I'm not sure. I am super particular about my mascara and prefer a small brush to get all the lashes. On this mascara the ball at the end takes some getting used to and the brush thickness satisfies me. No problem with flaking and it's easy to get off with a good remover.

Not sure why I'm giving it a 3 star...maybe just because I'm getting used to a different brush.

A plus is that this mascara gives me the same coverage as my original brand name but costs much less.


The best!

By I.L

from Toronto

Tried a lot of mascaras over the years and let me tell you, this one is the best. When i first got it the little ball at the end was annoying but you get used to it. It goes on well and comes off easy. Not clumpy like so many others out there. You can go for a second or third layer and still looks great and does not clump. I would never go back to any other mascara. Bring back the 3 pack. It sold out before i got a chance to buy it. Still at 24 each, its a deal considering most are around 20. Love IT cosmetics.


Great Mascara

By Joanne

from Ontario, Canada

Great Mascara especially for someone with sensitive eyes; goes on great; a little goes along way; does not flake and stays on all day. I do find that the brush gets a little heavy with mascara (as other mascara brushes do; but I gently wipe off the excess mascara on a "paper towel" not a kleenex and the excess wipes off, then perfect to apply to the eye. Great product

( 2 of 2 customers found this review helpful)


Big disappointment

By tishie

from british columbia

Was excited at what they described as the best mascara ever. It went on well but it flaked. By the time a few hours had passed I looked like I had a black eye. The mascara ran and I had flakes everywhere. What a disappointment. Don't believe everything you see or read. Back to my old mascara

( 1 of 1 customers found this review helpful)


Not a mascara wearer, now I am!

By Kat

from Ontario

Bronze Reviewer

I could wear mascara or not. Didn't really care. But with this mascara I hate to go without it!! It gives a great look that doesn't clump or look wimpy. I love how it makes my eyes look... bright and open. Glad I got the 3 for 1 deal... just wish I hadn't given the third one as a gift!!

( 1 of 1 customers found this review helpful)




from Toronto

Bronze Reviewer

I've used a lot of different mascara's, over the years that i've been wearing makeup. This is the best one that i've tried the 3 pack worth every penny, i hope that Jamie brings us the 3 pack option at the end of Nov :)

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