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IT Cosmetics Naturally Pretty Matte Eyeshadow Palette with Shadow Brush

Item Number:

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TSC Price: $43.50

EASY PAY™: 4 payments of $10.87

Shipping & Handling: $6.99

Enter Quantity: In Stock
What it is:
The Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to help take you from day to night, no matter what the occasion. These shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants! The No Tug Eyeshadow Brush helps give you exceptional eye shadow application and perfect pigment lay down without ever tugging on your delicate eyelids.

Who it is for:

This palette is suitable for anyone who wants naturally pretty, anti-aging eye shadows that are flattering and truly beautiful and nyone who wants an all-inclusive palette to help achieve any and all looks, whether matte or pearl, with shadows or liners. It is also suitable for anyone who wants a naturally pretty look using skin-loving ingredients and wants help achieving an airbrushed eye shadow application without tugging on the eyelid area. This brush is perfect for anyone who wants an easy eye shadow look and a soft shadow liner application that is gentle on the delicate eyelid area.

What it does:

These shadows help diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to help create the perfect eye look. Because these shades are anti-aging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Shades include: Transforming Pearl (a candlelight pearlescent glow shade), Sheer Joy (a matte soft peach shade), Soft Light (a matte light latte shade; Warmth, a matte warm beige shade), Soulful (a matte warm rosy-beige shade), Mocha (a matte light sable shade),Violet (a matte lilac shade) Midnight (a matte gray-navy shade) Noir ( a matte black shade) Love (a matte dusty soft pink shade) Sunrise (a matte soft amber shade), Sunset (a matte rich amber shade) All Heart (a matte warm mauve shade) Java (a matte chocolate shade) and Iconic (a matte rich slate shade). This eye shadow brush sets itself apart from all others due to its ultra-plush and luxe brush. Wonderfully soft, this brush helps glide pigment onto your eyelids to leave you with an airbrush-like application that lasts.

What is included:

• Naturally Pretty Matte Luxe Transforming Eyeshadow Palette (.8g/.028oz. x 14)
• No Tug Heavenly Luxe Dual Shadow Brush

Ratings & Reviews


(average rating based on 44 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 44 customers

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Versatile Palette

By Colette

from Medicine Hat, Alberta

All Star Reviewer

I love this palette from IT cosmetics. There is a great selection of colors to choose from, and the possibilities are endless. The shadows are deeply pigmented and a little goes a long way. The color stays put all day.


Must buy!

By Landie

from Toronto

I received this eye shadow set in September and I absolutely love it! I have received so many compliments about the colours and they blend very well. The brush is wonderful.


Jamie...Need some greens and blues!!!

By Suzanne

from Toronto, ON

Silver Reviewer

Really like these shadows...no flaking and they have good intensity and stay put all day!! I have tried many eyeshadows and these are the best.

But please bring in more colours like green, turquois and lighter blues!!! We need a Volume 2 to have these colours!!



By Momma G

from Edmonton

Silver Reviewer

I needed to replace my previous "IT" eye shadows, which I loved. This color palate does not have a favorite color for me because I have tried all of them since I added it to my last showstopper purchase. I'm approaching my 60's and these colors are absolutely fabulous. I have used them dry, and I have used them wet when I wanted a more dramatic color. To outline my eyes as a liner, I wet the shorter end of the brush and outline my lower and upper lashes with the darker colors instead of eyeliner (I can't use eyeliner pencils because my eyes are sensitive, so this has become an alternative for me). I like the size palate and feel that these shadows will last for some time. Thanks Jamie and TSC for great products.


beautiful palette

By Vickie

from BC

All Star Reviewer

Just arrived and in time to take on my trip. Beautiful colors and the application brush is luxurious like all the IT brushes.


Eyeshadow palette

By G the Makeup lover

from Ottawa Ontario

I really like this product, I have used alot of eyeshadow palettes & this is the best. It goes on smooth & looks great

( 2 of 2 customers found this review helpful)


Lovely colours & quality



All Star Reviewer

This is a very lovely palette of colours all of which are perfect for my blue eyes. (I can see these working well for all eye colours.) They go on smoothly and blend very well together. Aside from the quality, I am very happy that NOT ONE is glittery or frosted which I generally find to be a rather fake look. Even the highlighter shadow in the bottom right has just a subtle effect. Suggestion #1 to users: I've recently discovered eye primer (Smashbox 24-hour) to put on before eye shadow and I find it very effective in helping the shadows to go on smoothly and evenly, reduce oily lids and their effect on shadows, and to keep the shadow fresh all day. I highly recommend that step first -- not just with this but with all eye shadows. Suggestion #2 to IT Cosmetics: While I do feel this is an excellent palette, I'm giving this 4 stars and not 5 because I do think that with this many shadows included in the palette, one should be a "surprise" -- a new colour that is non-traditional and trendy & fun, i.e., this season has some reds & dark pinks in the makeup & that would have been fun to include. Just an idea.


another wonderful product

By Les

from Mississauga

Bronze Reviewer

I am completely sold on all the IT products and this is yet another product the seems to outperform other products. The colours are lovely and you only need a tiny amount of shadow as the pigment is so dense. Colour goes on really smoothly. I bought a second palette for my daughter who formerly would not buy products on TV. She is equally impressed


Not sure

By Love Clothes

from Mississauga

Top 10 Reviewer

Dont know how to rate this. I tried the eyeshadows in another package formulation. They were pretty colours but very very powdery and fly-away and too shiny for middle-aged women I found.

( 6 of 7 customers found this review helpful)


Eye palette not for darker skin

By Sanj

from British Columbia

I am an indian woman in my 40s. I feel like I made a mistake buying this because it does not work on my medium-darker skin. With the lighter colors I can't even tell I am wearing anything on my eyes. I will have to give it away since there's no point cluttering my bathroom. Sad because it was pricey. :(

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