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IT Cosmetics Your Naturally Pretty Matte Eyeshadow Palette with Dual Shadow Brush

Item Number:

IT Cosmetics Your Naturally Pretty Matte Eyeshadow Palette with Dual Shadow Brush
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IT Cosmetics Your Naturally Pretty Matte Eyeshadow Palette with Dual Shadow Brush
Video1 of Item: 464985

TSC Price: $43.50

EASY PAY®: 6 payments of $7.25

Shipping & Handling: $6.99

Enter Quantity: In Stock
What it is:
The Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to help take you from day to night, no matter what the occasion. These shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants! The No Tug Eyeshadow Brush helps give you exceptional eye shadow application and perfect pigment lay down without ever tugging on your delicate eyelids.

Who it is for:

This palette is suitable for anyone who wants naturally pretty, anti-aging eye shadows that are flattering and truly beautiful and nyone who wants an all-inclusive palette to help achieve any and all looks, whether matte or pearl, with shadows or liners. It is also suitable for anyone who wants a naturally pretty look using skin-loving ingredients and wants help achieving an airbrushed eye shadow application without tugging on the eyelid area. This brush is perfect for anyone who wants an easy eye shadow look and a soft shadow liner application that is gentle on the delicate eyelid area.

What it does:

These shadows help diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to help create the perfect eye look. Because these shades are anti-aging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Shades include: Transforming Pearl (a candlelight pearlescent glow shade), Sheer Joy (a matte soft peach shade), Soft Light (a matte light latte shade; Warmth, a matte warm beige shade), Soulful (a matte warm rosy-beige shade), Mocha (a matte light sable shade),Violet (a matte lilac shade) Midnight (a matte gray-navy shade) Noir ( a matte black shade) Love (a matte dusty soft pink shade) Sunrise (a matte soft amber shade), Sunset (a matte rich amber shade) All Heart (a matte warm mauve shade) Java (a matte chocolate shade) and Iconic (a matte rich slate shade). This eye shadow brush sets itself apart from all others due to its ultra-plush and luxe brush. Wonderfully soft, this brush helps glide pigment onto your eyelids to leave you with an airbrush-like application that lasts.

What is included:

• Naturally Pretty Matte Luxe Transforming Eyeshadow Palette (.8g/.028oz. x 14)
• No Tug Heavenly Luxe Dual Shadow Brush

Ratings & Reviews


(average rating based on 54 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



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  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 54 customers

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By Loyal shopper

from Toronto

Silver Reviewer

Based on other reviews this seems to be a love it or hate it product. I love it. The colours are beautiful and I get great pigment pay off. I do use a lid primer first...no issues with dustiness other reviewers speak of. Also...for me...wears extremely well and never creases. What more could you ask for !! ??

( 0 of 1 customers found this review helpful)


Too powdery

By Lala

from Surrey, BC

I generally like IT products, but was not as impressed with this palette. I was looking for a palette that has it all, for travel. I found the colours very blah, when on my lids. I think they are too matte . I prefer a matte shadow that has a bit of a creamy feel when it goes on the lids. Best way to describe is that the shadows feel dusty.

( 0 of 1 customers found this review helpful)



By Shants

from Toronto

Nothing special about this pallette. It's chalky and doesn't blend well. Simply awful.

Much better products from other brands

( 1 of 2 customers found this review helpful)


Love this product - it is so versatile!

By Jers

from Muskoka, Ontario

Bronze Reviewer

At first I was unsure how to blend the products together to get the most out of these colours. The trick was to watch how they did it on the show. I love love love them! They blend so easily and the darker ones are how you get more colour/pigment if so desired! They are truly amazing and I hope will always be available, as I truly love every colour and it stops you from having many smaller packets of eye shadows hanging around. I threw them all out when I received this one. Thanks IT Cosmetics, you've rocked it again.


Pigmentation poor

By Tammy

from Toronto

I was so excited about ordering this product and so disappointed when I received it....it didn't have depth of colour to its pigmentation and it seemed to cause a bit of an allergic reaction...sent it back


Not Worth it...

By all the words

from midland, ON

So, I love It as a brand, and love a lot of their other products, but this has to be the WORST palette I've ever uesed (and as a major makeup collector I have used a lot.) The palette looks gorgeous, the shadows swatch pretty decently on skin, but when you attempt to use them on the eye they turn to dust and give zero pigmentation. I'm super disappointed with it and should have returned it because it's something I will never use.


TSC Shopper

By TSC Shopper

from Winnipeg, Mb.

Bronze Reviewer

This is a wonderful eye shadow palette. The colors are great, easily applied, and blended. Anyone that uses eye shadows should own this!!! If you were a traveler, all you would need to pack is one item. Also, I have reacted with itchy eyes to other high end eye products and do not have any issues with this line. Thank you IT!

( 1 of 1 customers found this review helpful)


Love, love, love it


from Thunder Bay

Silver Reviewer

Love the matte colours. My eyelids have aged a bit and glitter only accentuates the negative so this couldn't get any better!

( 1 of 1 customers found this review helpful)


another excellent product

By Frequent Buyer

from Woodstock, Ontario

All Star Reviewer

It Cosmetics are fantastic and this is another great product. The colours in this palette are lovely and you can blend as you choose. The brush it came with is wonderful. I use the short bristle end and the dark colours as the perfect eye liner. The shadows are lovely and a little goes a long way. I use the highlighter on the upper brow and voila ~ three make up products in one! Great as a gift

( 1 of 1 customers found this review helpful)


A Must Buy

By Shay D

from Calgary

All Star Reviewer

Very versatile. The colors are divine, they do not flake or fade away or end up sitting in a crease. These are the best eye shadows I have every had and I have used plenty in my 65 years. This is a must buy for any one who wants , needs or loves makeup. Even the pallet it is in is fantastic and great for travelling with.

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