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(average rating based on 77 reviews)
of respondents would recommend this to a friend.
Reviewed by 77 customers
Displaying reviews 1-10
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from Winnipeg, MB
I have been a faithful user of this product ever since I first tried it about a year ago. I use my moisturizer, let it set, then apply the medium shade which is a great match for me. It goes on wonderfully! Not cakey and not too sheer. Perfect amount of coverage. I've stopped using all of my other foundations(liquids, creme to powder, jars, etc). Perfection! Don't even have to touch up throughout the day! Love the brush as well. It works!!!
Bottom Line Yes, I would recommend this to a friend
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from Port Perry
I love this foundation. I use a liquid foundation first and then put this on to set it. If I could suggest anything, it would be that they change the before and after pictures. They are totally overdone. On tv too. This is a great product and they don't need to try so hard on the "before" pictures.
from Cranbrook BC
I gave a 2 star rating for the brush. I always use a brush when applying foundation and found this brush to be adequate. Tighter would have been better but it does the trick of application. The foundation looked pasty after application no matter how I applied it; By brush, by sponge, or by fingers. A couple hours later it felt and looked flakey especially settling around the nose and eye area. My face crumbled and cracked like pastry wearing this. And yes... I always apply moisturizer and primer before I apply my foundation.
Bottom Line No, I would not recommend this to a friend
( 1 of 1 customers found this review helpful)
brush with own container 5 *
the product itself done a pretty good job to even the skin tone but not cover much if you've dark spot.. I would like to try the concealer but they keep selling out? I do very much impress with the brush as its came with the own container it will keep it clean. Very good idea, every brush should have this offer.
( 0 of 1 customers found this review helpful)
Doesn't live up to expectations
I purchased this foundation because from what was said and shown on the demo, it looked to be a matte powder that hid pores and fine lines. Instead I find it very pearlized (shiny) and it highlights every imperfection on my face! Pores are enlarged, eye crinkles accentuated. It looks cakey even. I don't understand how this is the same product that was demonstrated on air. It doesn't live up to the promises at all.
Not at all for me...
from THUNDER BAY
I am so disappointed with this product. I watched the presentation the entire day the SS was on...and finally caved in and bought it. I ordered the light kit and the medium kit ...the light was too light, and the medium was a bit dark ...so I mix them. The coverage was no where what the models seemed to get on the show and my skin looked aweful. I used the serum before hand, and waited as suggested. I found it looked like cake sitting on my skin. It settled in the lines under my eyes and the pores on my nose and the area between my brows looked huge and horrible. I tried several things since then (creams, and serums etc before applying) but always end up with same result.I would like to see the models faces close up on TV when they apply this...or maybe the lighting in the studio changes the look??Regardless....I sure don't see how this became so popular.
I can put it on with my eyes closed
from southern alberta
Silky smooth on skin, covers nicely, so fast and easy, love that you get the brush with it.Thank you Jamie, I will be an IT girl forever.
( 3 of 5 customers found this review helpful)
If I could I would not give this product any stars. First of all, I am Pakistani. Why does Jamie offer so many selections for light skinned people but only 1 colour for darker skinned people...not all dark skinned people are a "rich" shade as "tan" is too light. This product...which I tried many times, made me look older, and only enhanced my wrinkles...I looked ridiculous with it. After an hour, it became soooo cakey on my skin! Awful product and extremely disappointed.
( 3 of 3 customers found this review helpful)
I am not a very big fan of foundations, dry or liqued.I love "It Cosmetics", I have never been disappointed with any of their products, so I decided to give this foundation a try. I am very happy with this product, I use it with my "Bye-Bye Red" Creme, and I get fantastic coverage, all day long. Very easy to use, and a great brush.
( 1 of 3 customers found this review helpful)
from Sudbury Ontario
I am a huge IT cosmetics fan and so I was really excited to try this foundation. I have been using it for the past couple of weeks and have tried everything to make this product work for me, but unfortunately I have had no such luck. As soon as I apply the foundation, it seeps into my pores and makes them even more visible. It just looks cakey and uneven on my face. I have tried applying it using the brush that comes with it (which I LOVE), I have tried using the sponge, I have tried using a primer first, a hydrating spray afterwards, but I am just not seeing the results that I expected.