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(average rating based on 51 reviews)
of respondents would recommend this to a friend.
Reviewed by 51 customers
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Please introduce deeper shades
By la morena
from Milton, ON
Watch IT Cosmetics faithfully, while I think the product is 5 star.. more options should be available for the deeper shades. I know it took 3 years to come out with a foundation, however it would be tragic if another 3 years has to pass before darker shades are revealed. :(
Bottom Line No, I would not recommend this to a friend
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I broke out from this product
I am giving this product 3 stars because it does cover up imperfections very well. However I had to toss it in the bin because it clogged my pores & I got a breakout. I was a little taken aback by the breakout as I have dry skin and I never get blemishes. I am also clean & very careful to always wash out my makeup brushes. My breakout cleared up once I stopped using it.Now with all of that being said, I've used other things from IT Cosmetics without problem & they do perform really well. Especially their mascaras!
( 3 of 3 customers found this review helpful)
from Vancouver, BC
I finally decided to try this - am I ever glad I did. This foundation feels wonderful on my skin and in fact it is making my skin feel and look even better! And the brush - outstanding, way, way better than my PM brushes. In fact, I am saying "bye-bye" to PM and "hello" to IT Cosmetics! And again, I am really glad I tried this. :)
Bottom Line Yes, I would recommend this to a friend
( 2 of 2 customers found this review helpful)
CAN'T LIVE WITHOUT IT!!!
I simply cannot go out without finishing up my look with this power. The brush is amazing in itself, but when combined with the power - well the product goes on amazingly and doesn't clump or make creases under the eyes. I never do without out it!!
It is now my best friend !
from Nova Scotia
I am a 52 year old mom and have Two girls who are yound and one that has special need's . I by a lot of beauty products from the shopping channel and this foundation is now my best friend.. I am very pickey about what I put on my face and now I have found the cosmetic for me.. Just love IT ! feels like silk on my face.. Thanks IT ! keep up the great work and the price it great .. Madonna
Love, Love, Love IT
I have never written a review before but I love this product so much I had to do it. I have suffered with facial blushing all of my life so when I saw Jamie demonstrating how it worked I thought I would give it a chance and I am SO HAPPY I did. It sounds crazy but it has changed my life. Because it covers so well, I am not worrying about blushing so it is not happening as often. It has given me peace of mind. If your face is beet red it won't completely cover it but it tones it down a lot. Best purchase I have made in a long time.
Just not for me unfortunately
I love everything I have bought in this range so far, and I absolutely adore watching Jamie for sure. So many 5* reviews on this one that I thought I'd give it a try, even though I like another brand I've been using for a long time. Thought I could eliminate one step. Even though Jamie covers up her Rosacea SO well (I admire her so much for doing it on screen) - it did not seem to cover up the small amount of Melasma I have on my cheek. (I've tried to have it lasered off and it doesn't work). I stippled it on that part, but you could still see it, stippled a little more, blended, but you could still see it and then looked too powdery. Anyway, will still buy IT, just this product isn't for me. Had to send it back. I'm so glad it's working so well for others.
Real timesaver without sacrificing resul
By Angus mum
from Bancroft, ON
This product is greet as it takes a few seconds to apply and it gives a perfected airbrushed look that can take 10-15 mins to achieve with liquid. I hope it is ok for the winter with drier skin but its great now anyway. Bruah included is very high quality, equivelent to a 40+ brush
( 0 of 1 customers found this review helpful)
This one is a keeper!
I thought this would be another foundation that ends up in the garbage but I really like it! It's easy to apply and it feels light on your skin. I have sensitive skin and a lot of broken capillaries and the coverage is great. The brush is awesome. Does anyone know if the medium/beige is a lot darker then the light/medium? I want to order another one before they're all gone. I also like the super skinny mascara!
PERFECT 5 MINUTE MAKEUP
When someone says something is the best thing since sliced bread, they mean that it is now quicker and easier to enjoy something you like and use daily. Well this product is better than sliced bread. I've gone from a 45 minute makeup to less than 5 minutes... and that's only because I have NO eyebrows and they take the longest to put on. The powder covers everything including healing 3rd degree burn marks (trust me on this one) and feels like you have nothing on. For me, it's one of the best things I've ever found to make my day easier... and to make me feel prettier. Sincere thanks IT.