Making a World of Difference
Olympus focuses on enriching people's lives every day. Olympus products are used to capture images of our universe, from the tiny unseen world visible through a microscope to breathtaking panoramas of the planet Earth as viewed by International Space Station astronauts using a digital SLR camera.

From operating rooms to oil rigs, from research labs to rock-climbing expeditions, our optical excellence, product innovation and design integrity allow people across the world to reach beyond their limits to view more and do more.

Capturing It All
Olympus users lead active lifestyles and our cameras enable them to capture it all. Whether hiking in the Grand Canyon, swimming in the Caribbean, skiing at Banff or attending a family reunion, Olympus products are built for any adventure, big or small.

They also help us express ourselves and make everyday events more fun. Sharing photos, videos and audio recordings online has become a central part of life for millions of people. Photography can also be a tool to educate and inspire, and in the right hands, cameras help us narrate history, reflect opinions, build excitement, document breakthroughs, capture beauty and create art.

Rugged Reliability, Top Performance
Olympus cameras deliver innovation, ease of use, rugged reliability and top performance to photographers at every level. The latest PEN® cameras deliver unmatched multimedia creative freedom blended with digital single-lens reflex (SLR) image quality, high-definition (HD) video and stereo audio, all in a compact camera body. The Stylus Tough cameras deliver bright, crisp images in a shockproof, waterproof, crushproof, freezeproof – even kidproof – package. For professional photographers, Olympus not only offers speed, live view features and reliability, but also renowned optical performance.

Paul Elliott has been active in the photographic industry for almost 20 years, expanding his hobbyist interest into a career that has included extensive wedding and portrait photography.

For the past 13 years he has represented many facets of Olympus' business and now focuses on their digital camera product line, working with large national accounts and key photo specialty retailers. Paul remembers the very first time he heard the concept of digital photography, and knew from that moment the direction he would take his career.

Over the years, Paul has seen an incredible amount of exciting change in the industry and he loves using The Shopping Channel forum to offer these new technologies to Canadians from coast to coast.