SodaStream is an "Active Green" product, meaning that consumers are actively reducing their CO2 footprint every time they make soda or sparkling water at home instead of buying it from the store. The more the system is used on a daily basis, the more CO2 footprint the user actively saves. (This differs from "Passive Green" products, which use green-friendly production processes, but their products are not inherently helping the consumers save on their daily footprint.) Because SodaStream uses water straight from the tap, the system makes traditional store-bought beverage bottles obsolete. That means less plastic manufactured, less plastic waste is created, and fewer bottled beverages must be transported from manufacturers to distributors to stores to homes.