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Ratings & Reviews
(average rating based on 110 reviews)
of respondents would recommend this to a friend.
Reviewed by 110 customers
Displaying reviews 1-10
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To Die For Mascara
The best mascara I have ever used. I especially love the end of the brush which is rounded. It simply makes it easy to stroke on your upper lashes. Makes your eyes appear larger. I had been using Lancôme mascara and my preference is this one from It Cosmetics.
Bottom Line Yes, I would recommend this to a friend
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great--but not waterproof
from Pembroke Ontario
Great product. Makes lashes look longer with very little application. Was very disappointed that it was not waterproof. I would buy it again if they made it in waterproof formula..
from British Columbia
Love this mascara very much. So easy to use, lashes look like I had more and longer than I have. Just great.
( 1 of 1 customers found this review helpful)
tips come off
By loyal shopping channel buyer
I love this mascara but the tips keep coming off inside the container. I only gave it a 3 for that reason! the mascara itself is amazing! No clumping and long luscious eye lashes!! Just fix it please so I can use the ball on the end!!
By Lash-less to helllloooooooo lashes!!
It works!! It works, it works, it works! And I even have sparse, teeny, tiny lashes.Be sure to follow the directions...use the ball for tiny inner, outer & lower lashes, wiggle the wand at base of lashes, then sweep up. Be sure to hold for a second at the top. Then - WOW! Long lashes that stay curled all day and evening. It does take practice to not get mascara on the eyelids, but so worth it.The only negative is that it is not waterproof, so I will need to settle for the less than stellar products at the stores.
from East St. Paul, Manitoba
This is the best mascara I have found for my very fair eyelashes and it builds beautifully for volume and length. I have tried many other brands and keep coming back to this one.
Not especially thrilled...
I seem to be in the minority but I really don't like this mascara or the brush. The bristles are too short and too far apart and I find the ball on the end gets in the way. Quite honestly, I get more length and definition with a cheaper store brought brand that has a fuller thicker brush. The mascara flakes and I wouldn't buy it again.
Bottom Line No, I would not recommend this to a friend
I have never really used much mascara in the past. I have very little lashes that are sparse at best but wow this is the best mascara ever I have lashes I didn't even know existed!! It is a wonderful product and the brush at the tip is great for seperating the individual lashes from the rest. My daughters noticed the difference immediatly . They were both so impressed I ordered another set for each of them and with the two for one offer it was a steal.
from North of 53
Agree with weeboys, I was also a Lancome customer. glad to find a comparable product at such a great price. Really enjoying all product form this line! Also have the lash primer and love it too!
Everything it says it is and more. I use Lancome mascara and this product worked just as well. Comes off well with regular face wash.