BCBGeneration

BCBGeneration

BCBGeneration is a sister brand to the wildly popular BCBGMaxazria. The former is a classic, sophisticated line of clothing that takes much inspiration from European culture and design while giving it some modern, American flair. BCBG stands for “bon chic, bon genre” which translates to “good style, good attitude” and this is the motto of the brand. After the crazy success of this fancy, luxurious brand they created BCBGeneration which offers a similar vibe with a trend towards younger, youthful, free-spirited women. The goal here is to create fashion with no rules and encourage the unique style and expression of each individual. The BCBGeneration collection includes a little of everything, from tops, bottoms, dresses, jackets, jumpsuits, accessories, shoes, and swimwear. Loose-fitting summer dresses, casual t-shirts, high heels, floral prints, sandals, ruffles, mesh, shoulder pads, spaghetti straps, cardigans, and so much more are all in the realm of possibility for you at BCBG. Bright colours, pastels, muted neutrals, black and white, it’s all there. They’ve worked hard to design clothing for everyone with a little touch of notorious BCBG class in every piece. They even have fun, patterned cell phone cases so you can create a look that goes beyond your clothes. Ultimately, the brand wants to inspire and empower women to be themselves. BCBG is more than a clothing brand - it’s an aesthetic and an attitude. This they have made clear from the beginning.