What it is:
IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.
Who it is for:
This product is for anyone who wants the power to achieve their most beautiful skin ever! It is for anyone who is looking for antiaging benefits, anyone who wants to instantly prime their skin, anyone who wants to help diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.
What it does:
A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to help hydrate your skin without the greasy feeling. No. 50 also prepares your skin for makeup application all while helping to defuse the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening,
smoothing, long-lasting barrier for the most flawless makeup application.
What is included:
• No. 50 Serum Collagen Veil Anti-Aging Primer (30ml/1fl.oz)