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It Cosmetics 5-In 1 Volumizing Mascara

Item Number:

It Cosmetics 5-In 1 Volumizing Mascara
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It Cosmetics 5-In 1 Volumizing Mascara
Video1 of Item: 434062

TSC Price: $29.00

Shipping & Handling: $6.99

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What it is:
It Cosmetics Hello Lashes Natural 5-in-1 Treatment Mascara helps increase the volume of your lashes.

Who is it for:

This great product is for anyone who wants to fall in love with their lashes again! And for those who want thicker, longer, and fuller-looking lashes.

What it does:

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara helps to increase both the volume and length of your lashes, and is packed with lash-loving ingredients and a cutting-edge lash enhancing serum. It's simple to use and replaces five of your eyelash products including, your volumizing mascara, your conditioning and hydrating lash primer, your lash enhancing serum, your lash tint and your lash comb and curler. This mascara offers the blackest of black colour that lasts all day and never flakes. The triple brush helps to lengthen, curl and separate while the lash ball detailer kit is designed to help reach every last inner and outer corner of your lashes.

What it is formulated WITHOUT:
This product is paraben and sulfate-free.

What is included:

• It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara

Ratings & Reviews


(average rating based on 50 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 50 customers

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By Lulu

from Ontario

All Star Reviewer

All the things this mascara is suppose to do it does not. Love the line of make up but this is a fail for me. Does not lengthen or thicken I have great results from Smash box and Benefit brand Will not reorder



By NikkiW

from Ottawa

I was so disappointed with this mascara especially given the price. It went on clumpy, flaked easily and just did not look nice or natural. I see I'm in the minority with my review but have to say that I'm a little confused, and frankly surprised, that this product received any positive reviews. I use other IT Cosmetics products and have been very happy with them (love their brush set as well), but am not a fan of this mascara. Unfortunately I waited too long to send it back so gave the second tube to my sister and we both just ended up throwing them out. Very disappointing product and a huge waste of money. I definitely do not recommend this mascara.

( 1 of 1 customers found this review helpful)


Mascara not as expected

By light of day

from Winnipeg Manitoba

tried it the way they show on tv.. does not live up to what they do with it..its clumpy,and gets very smudgy.. does not volumize the lashes like the store bought one does..cant say I would ever buy this product again. store bought ones work better



By Sarah A.

from Calgary, Alberta

Bronze Reviewer

This is a great mascara. It is very black, it wears all day long without smudging and it comes off easily when washing off. I do not have any allergic reaction to it what's so ever. The only part I dislike about this product is the brush. The brush bristles are very short and there are not many of them, and the end part clumps my lashes. I have to use a brush from my other mascara (which is a full brush with long bristles) to fix the problem each time, and for that reason it takes me 3x longer to apply it.

( 2 of 2 customers found this review helpful)


Worst Mascara Ever

By Racoon Eyes

from Montreal

This is far the worst mascara I have ever tried. I got two tubes during one of their showstopper deals. It went on thick and lumpy and did nothing to extend the length. It smudged easily and ended up giving me racoon eyes. I thought maybe the first tube was a bad formulation or just old product so opened the second tube and got the exact same results. It went on so lumpy that even after trying to separate my lashes with a lash brush, I still had that 'Tammy Faye Bakker' look (no disrespect meant but it is the closest thing I can use to describe it). I sent them back but still had to pay the restocking fee. I will definately be more discriminating before buying make-up again on TSC. I ordered several of the IT cosmetics products to try and was really excited to get them but most went back. The mascara, however, was by far the most disappointing of the lot! It's a totally mystery to me how it has such a high rating. I would have given it negative stars but unfortunately the lowest you can go is 1. I usually buy a higher end mascara, but even many of the cheap drug store mascaras I have tried over the years give a much nicer look than this product.



By Ali

from B.C.

Bronze Reviewer

Again... such a great product. My only wish would be that it was waterproof. Try IT!!!


Best ever!

By smiley

from PEI

I have used many mascaras over the years from expensive to drugstore types. This IT mascara is the best one for me. My lashes curl better and become longer. The end of the wand is a smart idea and easy to use.I have never once had a problem with this mascara. Would recommend to all.


Love it!

By Bluwyz

from Toronto

Silver Reviewer

Love this mascara. It lengthens, thickens and defines my lashes so dramatically. I could apply it without a mirror. I love it! Bottom line, the best so far that I have used. My daughter took this one away from me, so I will be purchasing one for myself.

( 3 of 3 customers found this review helpful)


Best of the Best

By Lori

from Montreal, Quebec

Silver Reviewer

I am a mascara freak and it is my go to product for a no make-up look. I wear mascara, some lip gloss, and concealer. I am always looking for a better mascara and normally buy the high price brands like Chanel, Christian Dior and Lancome. Very pricey but worth the money as the formulas are much better. I decided to try this IT one after seeing it on TV. I got 2 of them for $24.00, half the price of what I normally pay for just 1.
My search is now over! This is the best of the best- it gives long, thicker, darker sexy lashes that are still natural looking bc it does not clump and goes on uniformly and builds evenly. The little ball at the end is pure genius bc after you are done the horizontal application you take the brush and turn it vertical to your lashes and get all the tiny lashes and the ends with the ball- still no clumping. Lasts all day, no flaking, no raccoon eyes, and super easy to take off with any make up remover.
Now I wish IT would make it in colors like blue and purple.


Made Eyes Watery! :(

By TSC Princess

from Mississauga

Gold Reviewer

I loved how the mascara made my lashes look long and full. I discovered lashes that I didn't know existed. The brush of the mascara is insanely good. It really helps make my natural lashes look like falsies. The only downside is that the formula made my eyes watery. I was crying all the time. Once I stopped using the mascara my eyes were fine. I was really disappointed with that. Other than that, this is truly the perfect mascara!

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