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It Cosmetics 5-In 1 Volumizing Mascara

Item Number:

It Cosmetics 5-In 1 Volumizing Mascara
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It Cosmetics 5-In 1 Volumizing Mascara
Video1 of Item: 434062

TSC Price: $29.00

EASY PAY®: 9 payments of $3.22

Shipping & Handling: $6.99

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What it is:
It Cosmetics Hello Lashes Natural 5-in-1 Treatment Mascara helps increase the volume of your lashes.

Who is it for:

This great product is for anyone who wants to fall in love with their lashes again! And for those who want thicker, longer, and fuller-looking lashes.

What it does:

It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara helps to increase both the volume and length of your lashes, and is packed with lash-loving ingredients and a cutting-edge lash enhancing serum. It's simple to use and replaces five of your eyelash products including, your volumizing mascara, your conditioning and hydrating lash primer, your lash enhancing serum, your lash tint and your lash comb and curler. This mascara offers the blackest of black colour that lasts all day and never flakes. The triple brush helps to lengthen, curl and separate while the lash ball detailer kit is designed to help reach every last inner and outer corner of your lashes.

What it is formulated WITHOUT:
This product is paraben and sulfate-free.

What is included:

• It Cosmetics Hello Lashes 5-in-1 Volumizing Mascara

Ratings & Reviews


(average rating based on 59 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 59 customers

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( 2 of 2 customers found this review helpful)



By lynn

from grande prairie

Bronze Reviewer

I was sure disappointed with this mascara,,the first ones I ordered before the duo, did not smudge, these ones smudge,,i was so shocked to check myself out in the mirror mid-way through my morning at work to see the smudge underneath my eyes from this mascara, according to the developer of this brand, it is the "end all and be all "of scientific endeavours to bring us the best,,we deserve better than this,,I could not send it back because I was happy with the first purchase of mascara, so never bothered to check the duo pack out,,it was lousy, not worth using when you look like you slept in your mascara, woke up and went to work with it smeared under your eyes!! Now I'm afraid to try it ever again,,and I do love he brush it comes with, it is the best but the formula leaves a lot to be desired.!



By RachelliC

from Ottawa

Bronze Reviewer

I waffled between giving this 3 stars and 4 stars. It's not a bad mascara, but I find the formula very wet. I have long but very fine eyelashes and there's definitely no thickening with this mascara. Of course, it's a lengthening mascara, so I can't criticize it on those grounds. It definitely lengthens, but it can cause my lashes to clump together quite easily. Again, there's a fix for that, but I just wasn't wowed by it. I love IT's primer mascara, so maybe my expectations were a bit too high. Anyway, I'm not sure I'll repurchase, but I'll definitely use up the tube.



By Wendy

from Fredericton

This is the best mascara ever, it lasts for over 3 months and separates and lengthens my eyelashes.


Super Hero mascara

By Jackie

from Medicine Hat AB.

Gold Reviewer

I am thinking the super hero mascara must have sold out because I couldn't find it on the web site. I'm not surprised. The demo was amazing. They put 1 coat on the model and her eyelashes reached her eyebrows. It cosmetics was offering 2 for a very low price. After seeing the unbelievable demo. I ordered right away. When I applied it to my lashes it got all clumpy and did not lengthen at all. Later that night my eyes started to hurt. I washed it off and I must have gotten some in my eyes. The next morning my eyes were stuck together. It took 3 days to get better.

( 2 of 2 customers found this review helpful)



By Ruby

from Cole Harbour, NS

I love IT Cosmetics, I have many items that I love and wouldn't consider using anything else! But this mascara is really bad, it is clumpy and does not last the day, it breaks down and the flakes get in the eyes! I like the concept of the shape of the brush, it's works for my fine lashes but the formula is just not good.

( 2 of 2 customers found this review helpful)



By HoneyBunny

from Montreal, QC

Bronze Reviewer

It does not lengthen or make my lashes look thicker; nothing like the models on TSC.
Very disapponted


Great for Hooded eyes.

By PinkLotus

from Ottawa, Ontario

I have a Dior mascara that is waterproof that smudges MORE than this one. Yes i noticed a little bit of smudging but very minimally.
It lengthens my lashes, thickens them up and I actually really love the brush. It separates lashes & is really quick to apply.

I have always rub off some mascara on the edge of the tube to remove a little gives less smudging and easy application.

Good job IT!

( 1 of 1 customers found this review helpful)




from Montreal

Silver Reviewer

Clumpy, flakes and disappears under the eyes at the end of the day, leaving a dark shadow. Forget it if you have to work out, you'll look like a racoon afterwards! Certainly not worth that price. I won't buy again.
To IT Cosmetics and other brands: it would be a good idea, though, to offer brown mascaras for those of us who are natural blondes. It would look more natural.


do not recommend

By shanna

from kitchener

didn't like the mascara at all, the does not add volume or length!!

( 1 of 1 customers found this review helpful)



By Lulu

from Ontario

All Star Reviewer

All the things this mascara is suppose to do it does not. Love the line of make up but this is a fail for me. Does not lengthen or thicken I have great results from Smash box and Benefit brand Will not reorder

Displaying reviews 1-10

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