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IT Cosmetics Your Naturally Pretty Matte Eyeshadow Palette with Dual Shadow Brush

Item Number:

IT Cosmetics Your Naturally Pretty Matte Eyeshadow Palette with Dual Shadow Brush
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IT Cosmetics Your Naturally Pretty Matte Eyeshadow Palette with Dual Shadow Brush
Video1 of Item: 464985

TSC Price: $54.50

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Shipping & Handling: $6.99

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What it is:
The Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to help take you from day to night, no matter what the occasion. These shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants! The No Tug Eyeshadow Brush helps give you exceptional eye shadow application and perfect pigment lay down without ever tugging on your delicate eyelids.

Who it is for:

This palette is suitable for anyone who wants naturally pretty, anti-aging eye shadows that are flattering and truly beautiful and nyone who wants an all-inclusive palette to help achieve any and all looks, whether matte or pearl, with shadows or liners. It is also suitable for anyone who wants a naturally pretty look using skin-loving ingredients and wants help achieving an airbrushed eye shadow application without tugging on the eyelid area. This brush is perfect for anyone who wants an easy eye shadow look and a soft shadow liner application that is gentle on the delicate eyelid area.

What it does:

These shadows help diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to help create the perfect eye look. Because these shades are anti-aging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Shades include: Transforming Pearl (a candlelight pearlescent glow shade), Sheer Joy (a matte soft peach shade), Soft Light (a matte light latte shade; Warmth, a matte warm beige shade), Soulful (a matte warm rosy-beige shade), Mocha (a matte light sable shade),Violet (a matte lilac shade) Midnight (a matte gray-navy shade) Noir ( a matte black shade) Love (a matte dusty soft pink shade) Sunrise (a matte soft amber shade), Sunset (a matte rich amber shade) All Heart (a matte warm mauve shade) Java (a matte chocolate shade) and Iconic (a matte rich slate shade). This eye shadow brush sets itself apart from all others due to its ultra-plush and luxe brush. Wonderfully soft, this brush helps glide pigment onto your eyelids to leave you with an airbrush-like application that lasts.

What is included:

• Naturally Pretty Matte Luxe Transforming Eyeshadow Palette (.8g/.028oz. x 14)
• No Tug Heavenly Luxe Dual Shadow Brush

Ratings & Reviews


(average rating based on 66 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 66 customers

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( 2 of 2 customers found this review helpful)


Very nice colours

By The shopping Queen

from Victoria, BC

Silver Reviewer

Just received with small palette set, very nice shadows, love the brush!
Very soft shadow, lots to work with! Packaging is very nice and packed well, no breakage! Thanks!



By Very Happy Shopper

from Ontario

All Star Reviewer

I am over 55 and have heavy eye lids, and had a very hard time finding an eye shadow that would not settle in my lids and not be sparkly.


Thank you.


love it



All Star Reviewer

It's so hard to find shadows that aren't shiny. As you get older you need matt shadow and these are great. I also bought one for my younger niece for Christmas and she said it's the best she's used. She is a makeup connoisseur so that's quite a compliment.

( 6 of 6 customers found this review helpful)


Hands down best eyeshadow palette!

By Glaecey

from B.C.

Silver Reviewer

I took the time to read all the reviews. Obviously all age groups are chiming in. I am mid-fifties, and most of us in this group are moving towards matte shadows vs shimmery glittery shadows. It Cosmetics states this palette is MATTE, so choose to shop accordingly to your needs. I also have allergies to most cosmetics and have found it difficult to find a line that doesn't irritate my eyes to the point of burning shortly after application. This palette is by far the best I've tried. I can wear all shades offered and I have green eyes--these colors don't make me look like I am ill or washed out. Another point is that one can see they are truly "romantic" shades--they are not bold and electrifying--they are subtle and sofisticated. I do not find the colors misleading--they are true to what you see. They apply softly and evenly and last all day without creasing (I don't even use the primer first). I am extremely satisfied with the color selection and the brush is the best eyeshadow brush I've used to date. Love that one end is short and angled to use for eyeliner. The perfect set! Thank you It Cosmetics!

( 2 of 2 customers found this review helpful)


The best ever eyeshadow palette

By P.S.

from Bayfield, ON

Bronze Reviewer

I am in my early 60's and have to say this is the best eye shadow product I have every purchased and I have tried them all. I love the variety of colours and they enhance my green eyes while at the same time giving me a very natural not over done look. There is no caking and last all day. Thank you It Cosmetic for another great product.

( 4 of 4 customers found this review helpful)


The Perfect Palette

By PinkLotus

from Ottawa, Ontario

Bronze Reviewer

There isn't anything negative to say about this product! It's perfect in every way!

( 4 of 4 customers found this review helpful)


Back for my second one

By Jonesy

from Saskatoon

Silver Reviewer

I love matte as I am older and quite frankly don't want sparkles on my eyes, I was so happy to find this product. I bought the last one this time last year and am running low on my favs. I hope they never forget us girls over certain age that appreciates matte products.
Thank so much It Cosmetics

( 7 of 8 customers found this review helpful)


Love This

By Princess

from Winnipeg

Bronze Reviewer

I do use the lid primer prior to applying eyes shadow. The colours are amazing. Just when you think you would not like the colour, I was amazed how great each of the shadow colour is and how well it stays on after applied. Great price for the selection. LOVE EVERY COLOUR. IT brushes is the best I have used even after I clean them, they are just like you bought them for the very first time. Gotta love that.

( 4 of 5 customers found this review helpful)



By Loyal shopper

from Toronto

Silver Reviewer

Based on other reviews this seems to be a love it or hate it product. I love it. The colours are beautiful and I get great pigment pay off. I do use a lid primer issues with dustiness other reviewers speak of. Also...for me...wears extremely well and never creases. What more could you ask for !! ??

( 2 of 4 customers found this review helpful)


Love this product - it is so versatile!

By Jers

from Muskoka, Ontario

Bronze Reviewer

At first I was unsure how to blend the products together to get the most out of these colours. The trick was to watch how they did it on the show. I love love love them! They blend so easily and the darker ones are how you get more colour/pigment if so desired! They are truly amazing and I hope will always be available, as I truly love every colour and it stops you from having many smaller packets of eye shadows hanging around. I threw them all out when I received this one. Thanks IT Cosmetics, you've rocked it again.

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