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It Cosmetics Naturally Pretty Eyeshadow Palette

Item Number:

It Cosmetics Naturally Pretty Eyeshadow Palette
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It Cosmetics Naturally Pretty Eyeshadow Palette

TSC Price: $52.00

EASY PAY®: 4 payments of $13.00

Shipping & Handling: $6.99

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What it is:

The Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, anti-aging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to help take you from day to night, no matter the occasion. These shadows are formulated with lid-loving ingredients, including peptides, collagen, silk and antioxidants!

Who it is for:

This palette is ideal for anyone who wants naturally pretty, anti-aging eye shadows that are flattering and truly beautiful. It is great for anyone who wants an all-inclusive palette to help achieve any and all looks, whether matte or pearl, with shadows or liners. Last but not least, this palette is for anyone who wants a naturally pretty look using skin-loving ingredients and wants help achieving an airbrushed eye shadow application without tugging on the eyelid area.

What it does:

These shadows help diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to help create the perfect eye look. Because these shades are anti-aging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea and vitamins A, C and E. These colours contain everything you would want in a shadow and none of the ingredients you don't! Shades include: Transforming Pearl (a candlelight pearlescent glow shade), Sheer Joy (a matte soft peach shade), Soft Light (a matte light latte shade), Warmth (a matte warm beige shade), Soulful (a matte warm rosy-beige shade), Mocha (a matte light sable shade), Violet (a matte lilac shade), Midnight (a matte gray-navy shade), Noir (a matte black shade), Love (a matte dusty soft pink shade), Sunrise (a matte soft amber shade), Sunset (a matte rich amber shade), All Heart (a matte warm mauve shade), Java (a matte chocolate shade) and Iconic (a matte rich slate shade).

What is included:

• Naturally Pretty Matte Anti-Aging Eyeshadow Palette (14 colours, 8g/.028oz each)

Ratings & Reviews


(average rating based on 9 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



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  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 9 customers

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( 2 of 2 customers found this review helpful)



By Maddie

from Calgary, AB

Beautiful colours... I really wanted to like this palette.

I used this palette all summer. No matter how much I wanted to make this palette work, it was a continual disappointment.

The lighter shades do not have a good colour pay off, and the shades I was able to apply in a reasonable amount of time just didn't last all day. By mid day the shades were faded and just didn't look fresh.

As for the claims of anti-aging ingredients. The palette may have great anti-aging ingredients to start, but light and air will degrade the anti-aging components, so don't rely on an eye shadow palette to provide any anti-aging benefits.

Anti-aging products should be stored in an air and light proof container. To get the most out of anti-aging products, rely on products that are properly packaged. Stick to air and light proof opaque squeeze bottles, or pump containers. No jars.


all in one

By OG Queen

from Fredericton, New Brunswick

Bronze Reviewer

love that all the colors I need are in one. great because I travel a lot so i have all the colors with me. love that they are not shinny so they don't show off my fine lines, and they last ALL day

( 1 of 1 customers found this review helpful)


Great selection in MATTE!!!

By CuteFilly

from Northumberland County, ON

Bronze Reviewer

I don't always want the sheen of most eyeshadows especially since I swirl "LOVE" as a base -- from eyelid to eyebrow. Tones down my end result. I mix colours and with summer going on, have used the highlighter (large shadow!) over the lids for that summery, bright look. Although I haven't used a few of the darkest colours, wetting a thin eye line brush works great.
My only complaint: I'm losing the colour "LOVE" since I use it most, and, "it" doesn't ship to Canada directly and not all products are offered on TSC!
Please consider this!!

( 3 of 3 customers found this review helpful)


Creamy and well-pigmented

By Lynsey

from Stoney Creek, Ontario

All Star Reviewer

I have to say, It Cosmetics has the creamiest, most pigmented eyeshadows I have ever tried. I was unsure about some of the more subtle colors, but use an eyeshadow primer The colours really show themselves. They are fantastic. So many other brand eyeshadows are chalky or poorly pigmented. This is well worth the price..especially when you consider an eyeshadow single in a budget cosmetic, can cost at a minimum $3...multiply that by how many there are in this you get the transforming pearl shadow (and for a dollar and half more, a fantastic brush)...and the quality of this is so far superior. Very impressed.


A must have

By Kristie

from Ontario

Silver Reviewer

This is a great buy. I love that so many colours come in one container. You can mix and match and don't have a ton of little compacts in your make up drawer or wherever getting messy and powdery. This one item does the trick with many options to blend.


Wonderful product!


from Thunder Bay

Silver Reviewer

I love how the colours blend. The brush is soft and easy to use. The quality of the powder is better than any high end shadows I've used.

( 3 of 3 customers found this review helpful)


Best Palette I Own


from Chatham-Kent

Bronze Reviewer

I have a number of high end eye shadow palettes and I can honestly say that this is the best of them all. The shades are beautiful. The pigmentation is great. They apply smoothly and blend out perfectly.

These are not your traditional matte shades, they don't look or feel chalky. Even though they have no shimmer, they almost have a satin quality to them. The transforming pearl shade gives you the ability to add a slight shimmer to any of the shades. You can make any look with this palette, from soft and subtle to dramatic and smokey. I have been reaching for this palette every day since I received it. My poor Chocolate Bar palette is now collecting dust.

Trust me, you need this palette.

( 1 of 1 customers found this review helpful)


quality eye shadows!!!



Gold Reviewer

I love this palette - it is really great shadow, colours are great! it goes on really well blending together! Love it!

( 4 of 4 customers found this review helpful)


Love, love, love

By Haley_Comet

from Ottawa, ON

Bronze Reviewer

IT cosmetics does it again. This is the palette I have been looking for for the last several years but could not find on the market. Being in my early 40's buying palettes with so many shimmery shades just didn't work for me...although I did buy them all (Naked I and II, and recently Tarte Chocolate Bar). Naturally Pretty Matte blows them away. Beautiful colors, so versatile...oh and the brush...amazing! I have seen this product talked about so much on Youtube beauty guru's giving rave reviews and happy to finally have it here in Canada! My other palettes I fear will get dusty with lack of use now that I have this one.

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