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IT Cosmetics Luxe Plush Paddle Foundation Brush

Item Number:

IT Cosmetics Luxe Plush Paddle Foundation Brush
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IT Cosmetics Luxe Plush Paddle Foundation Brush

TSC Price: $58.00

EASY PAY®: 2 payments of $29.00

Shipping & Handling: $6.99

Enter Quantity: In Stock

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What it is:

Designed to do the work for you, this Luxe Plush Paddle Foundation Brush is the ideal brush to help you achieve an airbrushed finish to your skin.

Who it is for:

This brush is suitable for anyone who wants help achieving a smooth, even look, and to experience an amazingly soft feeling of luxury on the skin.

What it does:

It's rounded, flat shape helps give you the maximum control as you blend makeup into your skin and the precision edge helps you apply product exactly where you want to, including those hard-to-blend areas like around the nose and mouth. IT Cosmetics develops tools that help make your beauty routine easier and help give you that moment of luxury every day where you can smile and enjoy some Brush Therapy. IT is a perfect pair with our CC+ Cream (not included), to help blend away imperfections and giving you your skin but better™. 

What is included:

• IT Cosmetics Luxe Plush Paddle Foundation Brush

Ratings & Reviews


(average rating based on 7 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 7 customers

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Displaying reviews 1-7

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Nice surprise!

By Glitter214

from London, Ontario

Bronze Reviewer

I too have all the It brushes and love them. When I received this in their christmas kit...I wasn't sure about this one. So I did the "experiment"
I put my make up on 1/2 of my face as I normally do...then I used the paddle brush for the other side. Well! Surprise! It really does work! In fact I then redid the other side of my face. The makeup goes on flawlessly and leaves my skin a lovely natural look, still covering up any flaws! Love it!

( 1 of 1 customers found this review helpful)




from Renfrew, Ontario

Bronze Reviewer

This is only one of the many IT brushes I have purchased, love all of them. The only thing I would recommend is for Jamie's company to come up with a cleaner for the brushes. Regardless, I love all the brushes.


Another Great Brush

By Jinx

from Toronto, ON

All Star Reviewer

Really the best brush to apply the CC+ Cream (or liquid foundation) - gives a smooth flawless coverage. Washes well and does not shed! Love it!

( 6 of 6 customers found this review helpful)


Perfect for IT CC Cream

By Mariella99

from Ontario

All Star Reviewer

I got this in the most recent Showstopper (March 2014). I haven't used a paddle foundation brush in years because there are many designs that work better for me for liquid foundations (stippling or buffing brushes, etc.). I wasn't going to bother using this brush for the CC cream and figured I would just use my fingers but after trying this brush, I'm convinced that it really does work well with the CC cream. I dot one pump of the product onto the areas of my face (cheeks, forehead, chin and nose - one dot does for the whole face) and then use the brush to blend. Perfect results every time and very little wasted product as compared with squirting the CC directly onto the brush or dipping the brush into the product on the back of your hand or a makeup palette.


Good while it lasted, but....

By Unpleasantly Surprised

from Manitoulin Island, Ontario

Bronze Reviewer

My paddle brush came with a showstopper and was perfect with the CC cream. I just recently bought more cream, happy that I already have the paddle brush. I used my newly purchased Brush Love cleaner and the brush hairs started coming out...first a few strands here and there, and then huge chunks. The brush went out in the garbage today.

( 2 of 2 customers found this review helpful)


Defective brush



Silver Reviewer

Purchased the travel set of all the brushes. This is the only one that once it's cleaned, the 'hairs' come out. Very disappointed with this brush. Wish they would replace it, or have some kind of guarantee with their brushes.

Thanks a lot!

( 6 of 6 customers found this review helpful)


Loosing bristles

By Lola23

from Montreal

Sadly this brush is not working for me, I bought it to use with the cc cream foundation and after just a few weeks (with a few uses a week) the bristle are sliding out in a big chunk. I have to push them back in and then they are shorter than the rest. It's clearly defective, that chunk was not clamped/glued in the way the others are. it's too bad because I have other amazing brushes from it cosmetics with no problems. Worst part is the lack of customer service from the shopping channel. I am truely disappointed, changing your mind on a product is one thing, but a defective product is another. I said I would not recommend only because if it's a flaw in the batch the shopping channel won't help you.

Displaying reviews 1-7

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