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IT Cosmetics No. 50 Serum Anti-Aging Primer

Item Number:

IT Cosmetics No. 50 Serum Anti-Aging Primer
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IT Cosmetics No. 50 Serum Anti-Aging Primer
Video1 of Item: 462928

TSC Price: $58.00

EASY PAY®: 2 payments of $29.00

Shipping & Handling: $6.99

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What it is:
IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

Who it is for:
This product is for anyone who wants the power to achieve their most beautiful skin ever! It is for anyone who is looking for antiaging benefits, anyone who wants to instantly prime their skin, anyone who wants to help diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

What it does:
A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to help hydrate your skin without the greasy feeling. No. 50 also prepares your skin for makeup application all while helping to defuse the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening,
smoothing, long-lasting barrier for the most flawless makeup application.

What is included:
• No. 50 Serum Collagen Veil Anti-Aging Primer (30ml/1fl.oz)

Ratings & Reviews


(average rating based on 47 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 47 customers

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Displaying reviews 1-10

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Silky Smooth

By Glo

from Toronto

I love this product!!!!!!!
When I was reading the reviews someone said you could use it as a moisturizer as well as the primer. I found I use it for both primer and moisturizer because it makes my face feel silky soft. I bought Smashbox Primer and its good too but I love this primer better because as I have aging skin it keeps my face hydrated and soft.

( 1 of 1 customers found this review helpful)


So nice!

By Jolo

from Alberta

Bronze Reviewer

I would absolutely re purchase this product! I love how easy it goes on and how it makes my skin feel. It really does improve it! I have sensitive skin and haven't had any issues with this. I can't believe how soft it makes my skin, even the really dry areas! I do find that it helps with the longevity of my foundation as well.

( 3 of 4 customers found this review helpful)




from Alberta

Silver Reviewer

This is the best primer I have ever used on my skin. Others have made it too greasy and haven't helped my foundation last. With this, my foundation goes on beautifully and stays all day.
It is expensive, but a little goes a long way. I am happy to see that it is back in stock. I've ordered more!

( 1 of 1 customers found this review helpful)




from Toronto

Helpful Reviewer

I own alot of high end and drug store blushes. Sugar Plum is by far my favorite blush. The color is unlike anything I have ever used. The French boutique brush applies the right amount abd is the perfect tool for applying it properly. I also have this in je ne sais quoi and love that shade too but the Sugar Plum is my everyday go to. I will definitely buy again.

( 3 of 3 customers found this review helpful)


Skin is soft!

By Tara

from Miramichi, New Brunswick

It smells great, a little goes a long way, and it makes the skin feel very nice!

( 4 of 4 customers found this review helpful)


One of the best primers I have used



All Star Reviewer

This is one of the best primers i have used (I have tried different ones), but love this! It goes on smooth, and is good for the skin! Make up goes on great as well.

( 7 of 7 customers found this review helpful)



By Lori

from Vancouver, British Columbia

All Star Reviewer

I'm with the group that thinks this works fabulously.
it smooths & preps my skin wonderfully, before my foundation.
I do not find it greasy. maybe others are using too much? & my skin is on the normal to greasy side.
former Mac Primer user. after switching to It, & 1/2 through the bottle, I noticed how much nicer my skin has become. no breakouts, even in these hot summer months.
gives a natural dewey look. I love it.
ordered more. :)

( 2 of 2 customers found this review helpful)


Best Primer on the market

By Janice

from Surrey, British Columbia

Bronze Reviewer

I love this primer. Goes on smooth and does not clog my pores.

( 4 of 5 customers found this review helpful)




from Southern On area

Silver Reviewer

The best primer that I have ever used! The smell is so clean, using just a little makes your face feel smooth and ready for m/u application or just wear over your serum or alone for the day.
Five star from me!

( 2 of 2 customers found this review helpful)


Would buy again

By ZeeZee

from Montreal

All Star Reviewer

An amazing product, I wouldn't be able to put on any foundation without it.

Displaying reviews 1-10

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