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IT Cosmetics No. 50 Serum Anti-Aging Primer

Item Number:

IT Cosmetics No. 50 Serum Anti-Aging Primer
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IT Cosmetics No. 50 Serum Anti-Aging Primer
Video1 of Item: 462928

TSC Price: $59.50

EASY PAY®: 2 payments of $29.75

Shipping & Handling: $6.99

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What it is:
IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

Who it is for:
This product is for anyone who wants the power to achieve their most beautiful skin ever! It is for anyone who is looking for antiaging benefits, anyone who wants to instantly prime their skin, anyone who wants to help diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

What it does:
A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to help hydrate your skin without the greasy feeling. No. 50 also prepares your skin for makeup application all while helping to defuse the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening,
smoothing, long-lasting barrier for the most flawless makeup application.

What is included:
• No. 50 Serum Collagen Veil Anti-Aging Primer (30ml/1fl.oz)

Ratings & Reviews


(average rating based on 41 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 41 customers

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Bogo offer requested

By Casper

from BC Canada

All Star Reviewer

This is one of few primers I actually like.
The citrus scent and the feel of my skin especially.

The price is steep and would like a buy one get one free offer for a change.

I remember when IT cosmetics arrived at TSC and had great prices.
Now the prices have increased and the IT SHowstoppers no longer interest me so I have to pay full price for products I actually choose to use.

How bout a loyalty discount more than 10%


Skin is soft!

By Tara

from Miramichi, New Brunswick

It smells great, a little goes a long way, and it makes the skin feel very nice!

( 2 of 2 customers found this review helpful)


One of the best primers I have used



Gold Reviewer

This is one of the best primers i have used (I have tried different ones), but love this! It goes on smooth, and is good for the skin! Make up goes on great as well.

( 3 of 3 customers found this review helpful)


skin feels great

By OG Queen

from Fredericton, New Brunswick

Bronze Reviewer

love how my skin feels after putting this on. my makeup lasts longer as well. smells amazing.

( 2 of 2 customers found this review helpful)



By Lori

from Vancouver, British Columbia

All Star Reviewer

I'm with the group that thinks this works fabulously.
it smooths & preps my skin wonderfully, before my foundation.
I do not find it greasy. maybe others are using too much? & my skin is on the normal to greasy side.
former Mac Primer user. after switching to It, & 1/2 through the bottle, I noticed how much nicer my skin has become. no breakouts, even in these hot summer months.
gives a natural dewey look. I love it.
ordered more. :)

( 3 of 4 customers found this review helpful)



By Marisha

from Toronto

Really disappointed - my makeup does not go on smooth. Going back to Smashbox.


Best Primer on the market

By Janice

from Surrey, British Columbia

Bronze Reviewer

I love this primer. Goes on smooth and does not clog my pores.

( 1 of 2 customers found this review helpful)




from Southern On area

Silver Reviewer

The best primer that I have ever used! The smell is so clean, using just a little makes your face feel smooth and ready for m/u application or just wear over your serum or alone for the day.
Five star from me!

( 2 of 2 customers found this review helpful)


Would buy again

By ZeeZee

from Montreal

Silver Reviewer

An amazing product, I wouldn't be able to put on any foundation without it.

( 3 of 3 customers found this review helpful)


Love it!

By Jewelz

from Toronto

Bronze Reviewer

I have tried every primer out there just about but keep going back to Smashbox make-up primer until I tried this. This is a very close second, keeps make-up on all day, makes skin soft and smooth and ready for make-up application.

Displaying reviews 1-10

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