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It Cosmetics Brow Power Universal Eyebrow Pencil

Item Number:

It Cosmetics Brow Power Universal Eyebrow Pencil
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It Cosmetics Brow Power Universal Eyebrow Pencil

TSC Price: $29.00

EASY PAY®: 2 payments of $14.50

Shipping & Handling: $6.99

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Brow Power™ Universal Eyebrow Pencil with Brow Enhancing Technology transforms and adjusts to all brow hair colours. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof & smudge-resistant. It Cosmetics Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss, and helps restore your brow hair follicles - promoting the look of healthy hair growth and health.

• Contains Brow Enhancing Saw Palmetto, Nettle Extract, Horsetail Extract, Green Tea Extract, Grapeseed Extract
• Paraben-free, Non-comedogenic, Hypo-allergenic
• Waterproof, Sweatproof and Smudge-Resistant
• Universal shade adjusts to all skin tones and hair colours

• Brow Power Universal Eyebrow Pencil

Ratings & Reviews


(average rating based on 79 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



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  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 79 customers

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By No nickname

from Toronto

Love this product . This is my back up and hope I'm never without it!


I have bought this product again and again ~ it's the best !

By Leigh

from Halifax

This has been my go to brow pencil for years and on the few occasions I have tried something different I am never happy. This pencil is easy to apply, natural looking but provides good definition, blends with brow hairs, stays put. Please don't ever stop making this one!


It Brow Pencil

By Lynn

from Spruce Grove, Alberta

Love these and have been buying them for years. Have silver hair and these are the best. You can use a little during the day and more at night for a more dramatic brow.


Brow power

By Daisy

from Calgary

The absolute best brow power ever. Very easy to use and shapes beautifully.


The Best

By Chica

from Bulrington ON

This is the most natural looking pencil I have ever used. It goes on so smoothly and stays on all day. So happy to find a product that works.

( 1 of 1 customers found this review helpful)


Heven sent.

By silvwolf

from Northern Ontario

Silver Reviewer

I just love this. Just found out I'm out. have to order. This is the first brow pencil I've found that does what it's supose to. & doesn't look like a pencil. I'm no spring chicken my brows are some what grey, & uneven, this just fixes all my problems. love it.

( 3 of 3 customers found this review helpful)


Best brow pencil I have ever used

By Peggy

from Victoria BC

This pencil is by far the best pencil I have ever used. I am 65 so of course tweezed my brows way too much when I was younger. I could never find a good match for my brown hair. These pencil is amazing...not only for how lovely it applies and stays on but because you put on as much as you need..simple. It is a perfect pencil and I've tried many in my years. Thanks IT Cosmetics for a brilliant brow pencil.


There is no better

By Anna

from Toronto

Silver Reviewer

I've been using this eyebrow pencil for as many years as IT Cosmetics has been on the Shopping Channel and I can tell you that this is the best product in the line. I lost half my eyebrow to an incompetent waxing 10 years ago and I was horrified. However, using this eyebrow pencil every day, no one knows there is anything different about my brows. I usually order it when it comes in a bundle of two or three because it's not always available. It's soft, the colour is prefect and it lasts a long time. If I could give it a 10 rating, I would.


my new best friend

By OG Queen

from Fredericton, New Brunswick

Bronze Reviewer

Love the tip for application and the brush all in one so i don't have to go searching for the brush. press light for lighter color harder for darker color.


best eyebrow pencil I've found

By megs

from PEI

I love IT products and this was the one that introduced me to the IT line. I've used prob 4-6 different pencils and a couple powders that I've never been truly happy with the way they look until this pencil. I have a couple of spotty patches on my eyebrows from a health issue that aren't huge but this easily covers them and makes them look natural. i can make my eyebrows as light or as dramatic as i want with this pencil. i find it lasts all day, I've even exercised after wearing all day at work and i find my brows are still in place by the end of it all.

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