You are not using a supported browser
We recommend upgrading now to one of the browsers below.
Internet Explorer
Internet Explorer
(Win Vista/7/8.1/10 only)


Holiday - Gift Guide
New Customer?
Create an account

Returning Customers


New Customers

Create an account

Shop with confidence.
We value your privacy and security

It Cosmetics Brow Power Universal Eyebrow Pencil

Item Number:

It Cosmetics Brow Power Universal Eyebrow Pencil
Pre-recorded videos contain pricing or promotional offers that may have expired. Please note, audio may not be available with all videos.
It Cosmetics Brow Power Universal Eyebrow Pencil

TSC Price: $29.00

EASY PAY®: 4 payments of $7.25

Shipping & Handling: $6.99

Please enter your personalized text to appear on your item.

You are adding more than 1 item with the same personalization to the cart.

The following personalized text will appear on all these items:

The following personalized text will appear on your item:


Make Changes

This item is currently sold out. Please check again at a later date.

For more information, please contact 1-888-2020-888.

Brow Power™ Universal Eyebrow Pencil with Brow Enhancing Technology transforms and adjusts to all brow hair colours. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof & smudge-resistant. It Cosmetics Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss, and helps restore your brow hair follicles - promoting the look of healthy hair growth and health.

• Contains Brow Enhancing Saw Palmetto, Nettle Extract, Horsetail Extract, Green Tea Extract, Grapeseed Extract
• Paraben-free, Non-comedogenic, Hypo-allergenic
• Waterproof, Sweatproof and Smudge-Resistant
• Universal shade adjusts to all skin tones and hair colours

• Brow Power Universal Eyebrow Pencil

Ratings & Reviews


(average rating based on 73 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 73 customers

Sort by

Displaying reviews 1-10

Back to top

Previous | Next »

( 2 of 2 customers found this review helpful)


Best brow pencil I have ever used

By Peggy

from Victoria BC

This pencil is by far the best pencil I have ever used. I am 65 so of course tweezed my brows way too much when I was younger. I could never find a good match for my brown hair. These pencil is amazing...not only for how lovely it applies and stays on but because you put on as much as you need..simple. It is a perfect pencil and I've tried many in my years. Thanks IT Cosmetics for a brilliant brow pencil.


There is no better

By Anna

from Toronto

Silver Reviewer

I've been using this eyebrow pencil for as many years as IT Cosmetics has been on the Shopping Channel and I can tell you that this is the best product in the line. I lost half my eyebrow to an incompetent waxing 10 years ago and I was horrified. However, using this eyebrow pencil every day, no one knows there is anything different about my brows. I usually order it when it comes in a bundle of two or three because it's not always available. It's soft, the colour is prefect and it lasts a long time. If I could give it a 10 rating, I would.

( 2 of 2 customers found this review helpful)



By yaya

from Alberta

Bronze Reviewer

It dried out so fast. The pencil kept breaking off. Even trying to write on a tissue, I still could not get a flow of color on my brow. So Disappointed. I have switch to Brow Power Waterproof Perfector, which is so much better. I like the IT products but find it so hit and miss.


Awesome product Thank You IT

By Clarie

from Cobourg,Ca.

I am middle age and have tried so many brow pencils as eyebrows were waxed so much when I was younger they did not grow back in, now the trend is thicker and longer.This product does them beautifully,great filler.


my new best friend

By OG Queen

from Fredericton, New Brunswick

Bronze Reviewer

Love the tip for application and the brush all in one so i don't have to go searching for the brush. press light for lighter color harder for darker color.


best eyebrow pencil I've found

By megs

from PEI

I love IT products and this was the one that introduced me to the IT line. I've used prob 4-6 different pencils and a couple powders that I've never been truly happy with the way they look until this pencil. I have a couple of spotty patches on my eyebrows from a health issue that aren't huge but this easily covers them and makes them look natural. i can make my eyebrows as light or as dramatic as i want with this pencil. i find it lasts all day, I've even exercised after wearing all day at work and i find my brows are still in place by the end of it all.

( 3 of 3 customers found this review helpful)


Not good

By Ella


Silver Reviewer

I purchased 3 eye brow pencils. First one lead falls out and was gone first time using. Second one was OK at first application but second time lead falls of too. Third one use it twice and the lead didn't came out anymore. I can see inside but that is all. Very frustrated and annoying because I just spend money for nothing. I had before the skinny one and was very good. I will not purchase this item anymore.

( 3 of 3 customers found this review helpful)


Brow Power

By light of day

from Winnipeg Manitoba

this brow pencil works excellent.. the best that I have found.. perfect color..goes on great.. love love love love it..would definitely buy again. my only problem is that it doesn't last all day need to reapply it through the day

( 3 of 3 customers found this review helpful)



By TSC Shopper

from Montreal

Top 10 Reviewer

This is an excellent brow pencil. I have very dark brown eye brows, almost black and prior to this used a darker brown pencil which wasn't a colour match but black pencils would have been too dark and looked worse than the dark browns. Anyway, I was skeptical about a universal colour brow pencil but figured I had nothing to lose to try it. Well, it colour matches and looks so natural and stays put as well. So happy to have found this universal brow pencil and will definitely re-order.

( 4 of 4 customers found this review helpful)



By Neenie


Gold Reviewer

Must be new formuation. Not H2O at all. Smudges in the least bit of humidity. Will not rebuy.

Displaying reviews 1-10

Back to top

Previous | Next »