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IT Cosmetics No. 50 Serum Anti-Aging Primer

Item Number:

462-928
IT Cosmetics No. 50 Serum Anti-Aging Primer
Pre-recorded videos contain pricing or promotional offers that may have expired. Please note, audio may not be available with all videos.
IT Cosmetics No. 50 Serum Anti-Aging Primer
Video1 of Item: 462928

TSC Price: $48.00

Shipping & Handling: $6.99

Enter Quantity: In Stock
What it is:
IT Cosmetics No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.

Who it is for:
This product is for anyone who wants the power to achieve their most beautiful skin ever! It is for anyone who is looking for antiaging benefits, anyone who wants to instantly prime their skin, anyone who wants to help diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.

What it does:
A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus, the innovative formula is quickly absorbed to help hydrate your skin without the greasy feeling. No. 50 also prepares your skin for makeup application all while helping to defuse the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening,
smoothing, long-lasting barrier for the most flawless makeup application.

What is included:
• No. 50 Serum Collagen Veil Anti-Aging Primer (30ml/1fl.oz)

Ratings & Reviews

 
4.3

(average rating based on 37 reviews)

Ratings Distribution

  • 5 Stars

     

    (22)

  • 4 Stars

     

    (8)

  • 3 Stars

     

    (4)

  • 2 Stars

     

    (2)

  • 1 Stars

     

    (1)

83%

of respondents would recommend this to a friend.

Reviewed by 37 customers

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Displaying reviews 1-10

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5.0

fabulous!

By Lori

from Vancouver, British Columbia

All Star Reviewer

I'm with the group that thinks this works fabulously.
it smooths & preps my skin wonderfully, before my foundation.
I do not find it greasy. maybe others are using too much? & my skin is on the normal to greasy side.
former Mac Primer user. after switching to It, & 1/2 through the bottle, I noticed how much nicer my skin has become. no breakouts, even in these hot summer months.
gives a natural dewey look. I love it.
ordered more. :)

( 1 of 2 customers found this review helpful)

 
2.0

Primer

By Marisha

from Toronto

Really disappointed - my makeup does not go on smooth. Going back to Smashbox.

 
5.0

Best Primer on the market

By Janice

from Surrey, British Columbia

Bronze Reviewer

I love this primer. Goes on smooth and does not clog my pores.

( 0 of 1 customers found this review helpful)

 
5.0

Wonderful!

By JL

from Southern On area

Silver Reviewer

The best primer that I have ever used! The smell is so clean, using just a little makes your face feel smooth and ready for m/u application or just wear over your serum or alone for the day.
Five star from me!

( 1 of 1 customers found this review helpful)

 
5.0

Would buy again

By ZeeZee

from Montreal

Silver Reviewer

An amazing product, I wouldn't be able to put on any foundation without it.

( 1 of 1 customers found this review helpful)

 
5.0

Love it!

By Jewelz

from Toronto

Bronze Reviewer

I have tried every primer out there just about but keep going back to Smashbox make-up primer until I tried this. This is a very close second, keeps make-up on all day, makes skin soft and smooth and ready for make-up application.

( 4 of 4 customers found this review helpful)

 
5.0

Worth Buying!

By Dina

from Montreal, Quebec

Bronze Reviewer

This product is multi-tasking. It is a moisturizer and a primer. I am 54 and have combination skin and it is non-greasy. It smoothens out the skin so well before make-up application that if you forget to put it on before the application, you will definitely know it. You will like if not love this product. I recommend at least giving it a try.

( 4 of 4 customers found this review helpful)

 
5.0

Silky soft skin and great fragrance!

By Madre

from Kitchener

All Star Reviewer

A great primer, works well to keep oil in check and the bonus is that it seems to fill in wrinkles! I love wearing the celebration foundation over top. The days I don't wear the primer are very obvious when I look at my skin. I will continue to order this product!

( 3 of 3 customers found this review helpful)

 
5.0

Love It!!!

By She

from Georgetown, PEI

I received this product in a kit, never used it at first because I already had a makup primer, that I used and really liked. Well I was pleasently surprised when I finally tried it, my face felt like it was drenched in silk, it was so soft and it made my skin feel wonderful. I have already orderd a second bottle to make sure I don't run out....

 
5.0

It cosmetics No 50 Serum Anti-Aging Prim

By Paulie

from Sussex Corner, N.B.

I got this in a kit and really love it, so much so that I have two on hand. I put it on under my foundation and it feels like silk and makes my foundation look great on my skin. I have dry sensitive skin and now it feels hydrated and smooth

Displaying reviews 1-10

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