Joules

Joules- Bursting With Britishness

Melding traditional British style with a modern edge, Joules fashion is available to you here at TSC! Founded in Leicestershire, England in 1989 by Tom Joule, the modest clothing line began life in a stall at a local farmer's market. His inspiration came in the 'practical but plain' clothing of the locals; what they had in terms of functionality was disappointingly lacking in style. Looking to bring the sharp finish of fashion meccas from around the world, Joule and his team set about reinterpreting traditional garments into something fresh and exciting. Never forgetting where he comes from, Joule developed his clothing line with a 'family first' focus, bringing stylish options to men, women, and children alike. They became a local favourite almost instantly, and began to extend their reach into surrounding areas. Every stop was met with enthusiastic success, and in a short period could boast the whole of England as their customer base! Joules success and appeal comes from the re-imagining of traditional, simple British clothing, staying true to the source while punching it up with stylish colours, cuts, and features to make something extraordinary. Constantly working at a breakneck pace, Joules have built an extensive and varied collection of fashion options for everyone in the family. From all types of clothing, outwear, accessories, footwear, and so much more, Joules Fashion show no signs of slowing down in their pursuit of bringing high style to the garments of their humble beginnings. Never forgetting their proud rural roots, Joules feel a distinct responsibility in preserving and protecting the environment around us. With that in mind, they continually change their behaviours to increase sustainability, reducing industrial impact, and supporting multiple charities with a keen eye on the health of the future. Turing traditional British wear into something a little bit more, Joules Fashion is available to you here at TSC!